Branding and personality of the visual brand
The visual identity projects a certain personality of the brand, through its graphic, spatial and chromatic elements. This is thestarting point for the construction of the brand image by the public. Sustained by the knowledge of transdisciplinary knowledge, we explore the nexus, theoretical, methodo...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2021 |
| País: | México |
| Institución: | UNIVERSIDAD DE GUADALAJARA |
| Repositorio: | Zincografía |
| Idioma: | español |
| OAI Identifier: | oai:zincografia.cuaad.udg.mx:article/106 |
| Acceso en línea: | https://www.zincografia.cuaad.udg.mx/index.php/ZC/article/view/106 |
| Access Level: | acceso abierto |
| Palabra clave: | identity image brand personality visual mark brand Identidad Imagen personalidad de marca marca visual brand character |
| Sumario: | The visual identity projects a certain personality of the brand, through its graphic, spatial and chromatic elements. This is thestarting point for the construction of the brand image by the public. Sustained by the knowledge of transdisciplinary knowledge, we explore the nexus, theoretical, methodological and technical concepts, between the fundamentals of the graphicprojective techniques of psychology and the design of marks, the effects of defining the marking personality and the character of Brand, from its formal, spatial and chromatic. |
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