Local production of entertainment formats in SVOD services as a competitive strategy against linear TV in Spain

Since the emergence of Netflix in Spain in 2015, subscription video on demand (SVOD) services have solidified their position as dominant references for consuming fiction (TV series and movies). However, in recent seasons, they have also begun to incorporate entertainment formats. This is a macro-gen...

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Detalles Bibliográficos
Autores: Fernández-Herruzo, Juan Ignacio, Pedrero-Esteban, Luis Miguel
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2023
País:Uruguay
Institución:Universidad Católica del Uruguay
Repositorio:LIBERI
Idioma:español
OAI Identifier:oai:liberi.ucu.edu.uy:10895/6094
Acceso en línea:https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/3342
https://hdl.handle.net/10895/6094
Access Level:acceso abierto
Palabra clave:entretenimiento televisivo
SVOD
Netflix
Prime Video
reality shows
entertainment television
entretenimento televisivo
Descripción
Sumario:Since the emergence of Netflix in Spain in 2015, subscription video on demand (SVOD) services have solidified their position as dominant references for consuming fiction (TV series and movies). However, in recent seasons, they have also begun to incorporate entertainment formats. This is a macro-genre that has traditionally been distinct from open-air television channels, alongside news programs and special broadcasts. This research analyzes the entertainment titles released on SVOD services in Spain during the 2021-2022 season, identifying their characteristics, similarities, and differences compared to productions of the same genre on open-air TV. The findings demonstrate that entertainment has become entrenched in the catalogs of SVOD services in Spain, and these formats resemble those already aired on open-air TV. This reveals the strategy of transnational operators to compete with traditional television programming in their respective territories.