Desde la red social Facebook: #NiUnaMenos en Lima 2016

In its inception, the social network Facebook was created for entertainment purposes. However, in this new digital age, interaction through social networks has become a new means to act. In these, a user can share a post or react to it if they feel it is aligned with their own interests. In this way...

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Detalles Bibliográficos
Autor: Cruz de la Torre, Jessica Daniela
Tipo de recurso: artículo
Fecha de publicación:2023
País:Perú
Institución:Pontificia Universidad Católica del Perú
Repositorio:PUCP-Institucional
Idioma:español
OAI Identifier:oai:repositorio.pucp.edu.pe:20.500.14657/196336
Acceso en línea:https://revistas.pucp.edu.pe/index.php/lacolmena/article/view/27721/25781
https://repositorio.pucp.edu.pe/index/handle/123456789/196336
https://doi.org/10.18800/lacolmena.202301.008
Access Level:acceso abierto
Palabra clave:#NiUnaMenos
Lima
Social movement
Digital platforms
Facebook
Movimiento social
Plataformas digitales
https://purl.org/pe-repo/ocde/ford#5.04.01
Descripción
Sumario:In its inception, the social network Facebook was created for entertainment purposes. However, in this new digital age, interaction through social networks has become a new means to act. In these, a user can share a post or react to it if they feel it is aligned with their own interests. In this way, the user’s interest or emotions towards a certain cause or event are expressed and they can identify with it. One cause was to combat violence against women from the #NiUnaMenos social movement, in which they organized a massive march in August 2016 in Lima. In this article, it is attempted to find out how the use of Facebook influenced the formation of the aforementioned movement in Lima during 2016. It is proposed that it was done in two ways: as a means for collective mass organization for offline activities and as an instrument to build a discourse seeking to improve a situation through collective action. The methodology of this research is based on a balance of secondary sources that include: theses, magazine articles, books and other documents. Finally, it was found that Facebook provided specific tools for communication such as messaging, groups and a fan page. All of them helped the organization of the social movement #NiUnaMenos and were means by which immediate interaction and overcoming spatial limitations between people with similar interests was feasible, as well as the construction of a discourse around the situation of oppression and inequality that women experience through collective action.