I love Cayambe: City Branding Campaign
The late interest of Ecuador to work on a brand caused that smaller cities also delay their own brand. This did not favor their tourism development, as well as the growth of investment and business. This article is a diagnosis of the current tourist situation of Cayambe, as of other references, prop...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2020 |
| País: | Perú |
| Institución: | Universidad de San Martín de Porres |
| Repositorio: | Turismo y Patrimonio |
| Idioma: | español |
| OAI Identifier: | oai:ojs2.ojs.revistaturismoypatrimonio.com:article/118 |
| Acceso en línea: | http://ojs.revistaturismoypatrimonio.com/index.php/typ/article/view/118 |
| Access Level: | acceso abierto |
| Palabra clave: | Turismo Cayambe Publicidad Marca ciudad Transmedia Comunicación |
| Sumario: | The late interest of Ecuador to work on a brand caused that smaller cities also delay their own brand. This did not favor their tourism development, as well as the growth of investment and business. This article is a diagnosis of the current tourist situation of Cayambe, as of other references, proposing the creation of the city branding. Regarding its positioning, a visual advertising strategy that impacts the objectives of the city and its inhabitants through transmedia tactics, is suggested. |
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