“Do It Yourself” Narrative as a New Type of Tourism Influencers 2.0 on YouTube

The spread of vlogs gives rise to the appearance of YouTube influencers, who enjoy great popularity and credibility. In this scenario, 2.0 tourist influencers emerge, who have changed the way of seeing tourism. This article explains how the values and representations are reproduced in the narrative...

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Detalles Bibliográficos
Autores: Velasco-Duran, Nataly M., Espinoza-Robles, Lorena T., Aybar-Cabezudo, Oscar A.
Tipo de recurso: artículo
Fecha de publicación:2024
País:Perú
Institución:Universidad Peruana de Ciencias Aplicadas
Repositorio:UPC-Institucional
Idioma:inglés
OAI Identifier:oai:repositorioacademico.upc.edu.pe:10757/675720
Acceso en línea:https://doi.org/10.1007/978-981-99-7210-4_28
http://hdl.handle.net/10757/675720
Access Level:acceso embargado
Palabra clave:Tourism
Vloggers
YouTube
https://purl.org/pe-repo/ocde/ford#3.00.00
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dc.title.es_PE.fl_str_mv “Do It Yourself” Narrative as a New Type of Tourism Influencers 2.0 on YouTube
title “Do It Yourself” Narrative as a New Type of Tourism Influencers 2.0 on YouTube
spellingShingle “Do It Yourself” Narrative as a New Type of Tourism Influencers 2.0 on YouTube
Velasco-Duran, Nataly M.
Tourism
Vloggers
YouTube
https://purl.org/pe-repo/ocde/ford#3.00.00
title_short “Do It Yourself” Narrative as a New Type of Tourism Influencers 2.0 on YouTube
title_full “Do It Yourself” Narrative as a New Type of Tourism Influencers 2.0 on YouTube
title_fullStr “Do It Yourself” Narrative as a New Type of Tourism Influencers 2.0 on YouTube
title_full_unstemmed “Do It Yourself” Narrative as a New Type of Tourism Influencers 2.0 on YouTube
title_sort “Do It Yourself” Narrative as a New Type of Tourism Influencers 2.0 on YouTube
dc.creator.none.fl_str_mv Velasco-Duran, Nataly M.
Espinoza-Robles, Lorena T.
Aybar-Cabezudo, Oscar A.
author Velasco-Duran, Nataly M.
author_facet Velasco-Duran, Nataly M.
Espinoza-Robles, Lorena T.
Aybar-Cabezudo, Oscar A.
author_role author
author2 Espinoza-Robles, Lorena T.
Aybar-Cabezudo, Oscar A.
author2_role author
author
dc.subject.es_PE.fl_str_mv Tourism
Vloggers
YouTube
topic Tourism
Vloggers
YouTube
https://purl.org/pe-repo/ocde/ford#3.00.00
dc.subject.ocde.none.fl_str_mv https://purl.org/pe-repo/ocde/ford#3.00.00
description The spread of vlogs gives rise to the appearance of YouTube influencers, who enjoy great popularity and credibility. In this scenario, 2.0 tourist influencers emerge, who have changed the way of seeing tourism. This article explains how the values and representations are reproduced in the narrative of the travel vlogs of Peruvian influencers Misias pero Viajeras (MPV) on YouTube and the promotion of short videos on TikTok as a strategy for greater reach of their main content. A case study from an interpretive paradigm was designed. Then, a content analysis guide with a qualitative approach was applied to 7 selected videos based on three narrative categories: context presented in the vlogs, the objective-goal of the influencers, and the construction of the character of the influencers in the vlogs. The narrative analysis has demonstrated the promotion of values associated with Tourism 2.0: access to information, fair prices, and feedback from other users. This article shows how the “do it yourself” narrative is applied to vlogging and shapes the figure of a user of tourist services who no longer needs to aspire to his dream trip but builds it himself.
publishDate 2024
dc.date.accessioned.none.fl_str_mv 2024-09-15T17:24:25Z
dc.date.available.none.fl_str_mv 2024-09-15T17:24:25Z
dc.date.issued.fl_str_mv 2024-01-01
dc.type.es_PE.fl_str_mv info:eu-repo/semantics/article
dc.type.version.none.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a370
format article
dc.identifier.issn.none.fl_str_mv 21903018
dc.identifier.doi.none.fl_str_mv https://doi.org/10.1007/978-981-99-7210-4_28
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10757/675720
dc.identifier.eissn.none.fl_str_mv 21903026
dc.identifier.journal.es_PE.fl_str_mv Smart Innovation, Systems and Technologies
dc.identifier.eid.none.fl_str_mv 2-s2.0-85187783814
dc.identifier.scopusid.none.fl_str_mv SCOPUS_ID:85187783814
identifier_str_mv 21903018
21903026
Smart Innovation, Systems and Technologies
2-s2.0-85187783814
SCOPUS_ID:85187783814
url https://doi.org/10.1007/978-981-99-7210-4_28
http://hdl.handle.net/10757/675720
dc.language.iso.es_PE.fl_str_mv eng
language eng
dc.rights.es_PE.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.es_PE.fl_str_mv application/html
dc.publisher.none.fl_str_mv Springer Science and Business Media Deutschland GmbH
publisher.none.fl_str_mv Springer Science and Business Media Deutschland GmbH
dc.source.none.fl_str_mv reponame:UPC-Institucional
instname:Universidad Peruana de Ciencias Aplicadas
instacron:UPC
instname_str Universidad Peruana de Ciencias Aplicadas
instacron_str UPC
institution UPC
reponame_str UPC-Institucional
collection UPC-Institucional
dc.source.journaltitle.none.fl_str_mv Smart Innovation, Systems and Technologies
dc.source.volume.none.fl_str_mv 375
dc.source.beginpage.none.fl_str_mv 299
dc.source.endpage.none.fl_str_mv 307
bitstream.url.fl_str_mv https://repositorioacademico.upc.edu.pe/bitstream/10757/675720/1/license.txt
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spelling 9ca3854eae452b26b107e19e0f641f2f3004d13deeddc58c824afc5679d7253d8df300ec8190f38a2be09c2c7035a90d8c32663002024-09-15T17:24:25Z2024-09-15T17:24:25Z2024-01-0121903018https://doi.org/10.1007/978-981-99-7210-4_28http://hdl.handle.net/10757/67572021903026Smart Innovation, Systems and Technologies2-s2.0-85187783814SCOPUS_ID:85187783814The spread of vlogs gives rise to the appearance of YouTube influencers, who enjoy great popularity and credibility. In this scenario, 2.0 tourist influencers emerge, who have changed the way of seeing tourism. This article explains how the values and representations are reproduced in the narrative of the travel vlogs of Peruvian influencers Misias pero Viajeras (MPV) on YouTube and the promotion of short videos on TikTok as a strategy for greater reach of their main content. A case study from an interpretive paradigm was designed. Then, a content analysis guide with a qualitative approach was applied to 7 selected videos based on three narrative categories: context presented in the vlogs, the objective-goal of the influencers, and the construction of the character of the influencers in the vlogs. The narrative analysis has demonstrated the promotion of values associated with Tourism 2.0: access to information, fair prices, and feedback from other users. This article shows how the “do it yourself” narrative is applied to vlogging and shapes the figure of a user of tourist services who no longer needs to aspire to his dream trip but builds it himself.application/htmlengSpringer Science and Business Media Deutschland GmbHinfo:eu-repo/semantics/embargoedAccessTourismVloggersYouTubehttps://purl.org/pe-repo/ocde/ford#3.00.00“Do It Yourself” Narrative as a New Type of Tourism Influencers 2.0 on YouTubeinfo:eu-repo/semantics/articlehttp://purl.org/coar/version/c_970fb48d4fbd8a370Smart Innovation, Systems and Technologies375299307reponame:UPC-Institucionalinstname:Universidad Peruana de Ciencias Aplicadasinstacron:UPCVelasco-Duran, Nataly M.Espinoza-Robles, Lorena T.Aybar-Cabezudo, Oscar A.LICENSElicense.txtlicense.txttext/plain; charset=utf-81748https://repositorioacademico.upc.edu.pe/bitstream/10757/675720/1/license.txt8a4605be74aa9ea9d79846c1fba20a33MD51false10757/675720oai:repositorioacademico.upc.edu.pe:10757/6757202026-02-17 17:40:07.986Repositorio Académico UPCupc@openrepository.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