Motivations driving satisfaction and loyalty in cultural festivals: the case of Bahrain’s spring of culture festival

This study examines the intrinsic motivations driving tourist satisfaction and loyalty at Bahrain’s Spring of Culture Festival. Based on data from 389 valid surveys, a structural equation model using the partial least squares technique was applied to analyze causal relationships. The results identif...

Full description

Bibliographic Details
Authors: Carvache-Franco, Mauricio, Hassan, Tahani, Orden-Mejía, Miguel, Carvache-Franco, Orly, Carvache-Franco, Wilmer
Format: article
Status:Published version
Publication Date:2025
Country:Perú
Institution:Universidad ESAN
Repository:ESAN-Institucional
Language:English
OAI Identifier:oai:repositorio.esan.edu.pe:20.500.12640/4629
Online Access:https://hdl.handle.net/20.500.12640/4629
https://doi.org/10.1080/23311886.2025.2556475
Access Level:Open access
Keyword:Novelty
Escape
Cultural exploration
Socialization
Loyalty
Satisfaction
Events
Tourism
Hospitality
Novedad
Exploración cultural
Socialización
Lealtad
Satisfacción
Eventos
Turismo
Hospitalidad
https://purl.org/pe-repo/ocde/ford#5.02.04
Description
Summary:This study examines the intrinsic motivations driving tourist satisfaction and loyalty at Bahrain’s Spring of Culture Festival. Based on data from 389 valid surveys, a structural equation model using the partial least squares technique was applied to analyze causal relationships. The results identified cultural exploration, novelty, and socialization as the primary motivations influencing satisfaction. Among these, cultural exploration emerged as the most significant factor, highlighting tourists’ pursuit of enriching experiences. Novelty and socialization were also found to positively influence satisfaction by offering unique activities and opportunities for personal interaction. Satisfaction, in turn, showed a positive impact on loyalty, demonstrated in attendees’ intentions to return and share positive word-of-mouth about the festival. From a theoretical point of view, this study emphasizes the importance of integrating motivational dimensions to better understand the cultural tourism experience. From a practical perspective, it recommends culturally engaging programs, innovative technology-driven experiences, and strategically designed interaction spaces to enhance satisfaction and build loyalty, thereby contributing to the development of more sustainable cultural events.

Similar Items