Design of a Strategic Plan for the El Fresno Pre-fattening Company in Granados, Sonora
The aim of this paper is the development of an StrategicPlan for El Fresno, a company mostly focused on thepre-fattening of cattle, whose objective is the export andcommercialize cattle mainly with the United States. Thecompany has been in the market for 19 years, duringthis period it has had some d...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | México |
| Institución: | UNIVERSIDAD DE SONORA |
| Repositorio: | Vértice Universitario |
| OAI Identifier: | oai:oai.revistavertice.unison.mx:article/102 |
| Acceso en línea: | https://revistavertice.unison.mx/index.php/rvu/article/view/102 |
| Access Level: | acceso abierto |
| Palabra clave: | Plan estratégico Estrategias Análisis FODA y Estructura organizacional. Strategic Plan Strategies SWOT Analysis and Organizational Structure |
| Sumario: | The aim of this paper is the development of an StrategicPlan for El Fresno, a company mostly focused on thepre-fattening of cattle, whose objective is the export andcommercialize cattle mainly with the United States. Thecompany has been in the market for 19 years, duringthis period it has had some deficiencies that lie in thelack of strategic planning since the activities have beencarried out in an empirical and traditional way, and atthe same time that means that it has had other issuesdue to not having clear what they want to accomplishand how to do it. In order to carry out the research,information gathering techniqueswere used, in this particular caseunstructured interviews wereconducted with the company’sGeneral Director, in order toobtain accurate information forthe development of this project,which were performed directlyat the facilities of the company,where the direct observation of theprocess was also used, manuallycontrolling the data and followingthe recommendations of those incharge of the company. |
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