LA MERCADOTECNIA EN LAS PROFESIONES PARAMÉDICAS DE TABASCO, MÉXICO: EL CASO DE LA ENFERMERÍA Y NUTRICIÓN
A comparative research wasdone in two different groups in the state of Tabasco:Group A: Personnel of nursing in active-duty. Group B:Graduates of Nutrition from DACS-UJAT. In bothpopulations the data questionnaire was applied in 2008.This questionnaire was mixed and it included threesections: 1) soc...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2011 |
| País: | México |
| Institución: | Universidad Juaréz Autónoma de Tabasco |
| Repositorio: | Repositorio Institucional de la Universidad Juárez Autónoma de Tabasco |
| Idioma: | español |
| OAI Identifier: | oai:ri.ujat.mx:20.500.12107/1883 |
| Acceso en línea: | https://ri.ujat.mx/handle/20.500.12107/1883 |
| Access Level: | acceso abierto |
| Palabra clave: | info:eu-repo/classification/cti/5 Mercadotecnia Profesionesparamédicas Ejercicio profesional FormaciónAcadémica Capital humano |
| Sumario: | A comparative research wasdone in two different groups in the state of Tabasco:Group A: Personnel of nursing in active-duty. Group B:Graduates of Nutrition from DACS-UJAT. In bothpopulations the data questionnaire was applied in 2008.This questionnaire was mixed and it included threesections: 1) socio-demographic data, 2) knowledge onhealth marketing and 3) marketing applicability in theprofessional performance considering both the socialand commercial dimensions, as well as their use in anexternal and internal level. The manipulation and thecalculation of the estimators related to the variables ofinterest was done with DYANE version 2 (Design andAnalysis of Surveys in Social Investigation and Markets)obtaining both the relative frequencies and those ofstatistical significance by means of the difference ofindependent proportions. |
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