Perceived risk and benefit factors in the purchase intention of collaborative mobility consumers.
Collaborative mobility companies such as Uber need to understand consumer purchase behavior. The objective of the research is to analyze the influence of perceived risks and benefits on the purchase intention of collaborative mobility consumers. Through multiple linear regression and 473 consumer da...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | México |
| Institución: | UNIVERSIDAD AUTÓNOMA DE CIUDAD JUÁREZ |
| Repositorio: | Novarua Revista Universitaria de Administración |
| Idioma: | español |
| OAI Identifier: | oai:oai:erevistas.uacj.mx:article/5045 |
| Acceso en línea: | https://erevistas.uacj.mx/ojs/index.php/NovaRua/article/view/5045 |
| Access Level: | acceso abierto |
| Palabra clave: | Perceived benefit Perceived risk Collaborative mobility Consumer behavior Beneficio percibido Riesgo percibido Movilidad colaborativa Comportamiento del consumidor CIENCIAS SOCIALES info:eu-repo/classification/cti/5 |
| Sumario: | Collaborative mobility companies such as Uber need to understand consumer purchase behavior. The objective of the research is to analyze the influence of perceived risks and benefits on the purchase intention of collaborative mobility consumers. Through multiple linear regression and 473 consumer data from Aguascalientes, it was found that convenience benefit and financial risk have a strong impact on purchase intention. The results suggest that convenience is a strong incentive while financial fraud would cause complications in the purchase process. |
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