A Typology of Gender Biases and Stereotypes in the Journalistic Coverage of Women Candidates
This paper analyzes the problem of gender stereotypes and biases in mass media coverage of female candidates during electoral campaigns. The results of an empirical exploration in its initial stages, are discussed. The exploration assessed the frequency and main features of gender stereotypes in mas...
| Autores: | , , |
|---|---|
| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2017 |
| País: | México |
| Recursos: | UNIVERSIDAD NACIONAL AUTÓNOMA DE MÉXICO |
| Repositorio: | Revista Mexicana de Opinión Pública |
| Idioma: | español |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/61614 |
| Acesso em linha: | https://revistas.unam.mx/index.php/rmop/article/view/61614 |
| Access Level: | acceso abierto |
| Palavra-chave: | Candidatas campañas electorales estereotipos de género medios de comunicación. Female candidates electoral campaigns gender stereotypes mass media. |
| Resumo: | This paper analyzes the problem of gender stereotypes and biases in mass media coverage of female candidates during electoral campaigns. The results of an empirical exploration in its initial stages, are discussed. The exploration assessed the frequency and main features of gender stereotypes in mass media coverage, considering newspapers and television, received by three female candidates, in campaigns that took place in 2015 and 2016, in three different countries: Hillary Clinton (United States), Keiko Fujimori (Perú) y María Eugenia Vidal (Argentina). Two main objectives guided our research: 1) to establish the frequency of biases and gender stereotypes in the mass media coverage they received, and 2) to propose a typology based on the identification of the main variables and indicators that define them. As a result, a typology based on the identification of four different and frequent stereotypes was constructed. |
|---|