Women stereotyping in political advertising. Analysis of gender stereotypes in electoral spots during election campaign of Nuevo Leon 2015
Portrayals of social groups in the media contents has been largely characterized by the presence of stereotypes. To determine the featured image of women in political advertising, a content analysis of spots from the election campaign for governor of Nuevo Leon 2015 was developed. The study shows ho...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2017 |
| País: | México |
| Institución: | UNIVERSIDAD DE GUADALAJARA |
| Repositorio: | Comunicación y Sociedad |
| Idioma: | español inglés |
| OAI Identifier: | oai:comunicacionysociedad.cucsh.udg.mx:article/6289 |
| Acceso en línea: | https://www.comunicacionysociedad.cucsh.udg.mx/index.php/comsoc/article/view/6289 |
| Access Level: | acceso abierto |
| Palabra clave: | Gender stereotypes political advertising election campaign Género estereotipos publicidad política campaña electoral |
| Sumario: | Portrayals of social groups in the media contents has been largely characterized by the presence of stereotypes. To determine the featured image of women in political advertising, a content analysis of spots from the election campaign for governor of Nuevo Leon 2015 was developed. The study shows how spots promote and disseminate gender stereotypes. |
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