The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher Learning

The present work provides a foundation for the concept of alliance which includes the ability of this to foster the university’s societal position as based on public perception of the institution. Accordingly, the work briefly addresses the development of the university’s collaboration with the prod...

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Autores: Alcántar Enríquez, Víctor Manuel, Arcos Vega, José Luis
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2004
País:México
Institución:UNIVERSIDAD AUTÓNOMA DE BAJA CALIFORNIA
Repositorio:Revista Electrónica de Investigacion Educativa
Idioma:español
inglés
OAI Identifier:oai:ojs.redie.uabc.mx:article/92
Acceso en línea:https://redie.uabc.mx/redie/article/view/92
Access Level:acceso abierto
Palabra clave:Higher education
alliance programs
public opinion.
Educación superior
programas de vinculación
opinión pública.
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spelling The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher LearningLa vinculación como instrumento de imagen y posicionamiento de las instituciones de educación superiorAlcántar Enríquez, Víctor ManuelArcos Vega, José LuisHigher educationalliance programspublic opinion.Educación superiorprogramas de vinculaciónopinión pública.The present work provides a foundation for the concept of alliance which includes the ability of this to foster the university’s societal position as based on public perception of the institution. Accordingly, the work briefly addresses the development of the university’s collaboration with the productive sector, and emphasizes the need for institutions of higher learning to consider as well, those social sectors (including the government) outside the realm of industry or technological expansion. The study concludes by affirming that alliance can become an effective instrument for promoting the university. It is therefore necessary to research the social perception of the university as a means of bolstering its relevance.En este trabajo se fundamenta un concepto de vinculación que incorpora la capacidad de ésta para propiciar el posicionamiento institucional a partir de la percepción que de la universidad tiene la sociedad. Para ello, se expone brevemente el desarrollo del concepto de vinculación universitaria asociado a la colaboración con el sector productivo y se enfatiza en la necesidad de que las instituciones de educación superior consideren también a los sectores sociales (incluido el gobierno) fuera del ámbito de la industria o el desarrollo tecnológico. Se concluye afirmando que la vinculación puede convertirse en un instrumento eficaz de promoción de la universidad, por lo cual es necesario realizar estudios relativos a la percepción social de las universidades como medios para fortalecer su pertinencia.Universidad Autónoma de Baja California. Instituto de Investigación y Desarrollo Educativo2004-05-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlapplication/pdftext/htmlapplication/pdfhttps://redie.uabc.mx/redie/article/view/92Revista Electrónica de Investigación Educativa; Vol. 6 No. 1 (2004)Revista Electrónica de Investigación Educativa; Vol. 6 Núm. 1 (2004)1607-4041reponame:Revista Electrónica de Investigacion Educativainstname:UNIVERSIDAD AUTÓNOMA DE BAJA CALIFORNIAinstacron:UABCspaenghttps://redie.uabc.mx/redie/article/view/92/1128https://redie.uabc.mx/redie/article/view/92/159https://redie.uabc.mx/redie/article/view/92/1129https://redie.uabc.mx/redie/article/view/92/160Derechos de autor 2019 Revista Electrónica de Investigación Educativainfo:eu-repo/semantics/openAccessoai:ojs.redie.uabc.mx:article/922024-08-22T16:52:53Z
dc.title.none.fl_str_mv The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher Learning
La vinculación como instrumento de imagen y posicionamiento de las instituciones de educación superior
title The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher Learning
spellingShingle The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher Learning
Alcántar Enríquez, Víctor Manuel
Higher education
alliance programs
public opinion.
Educación superior
programas de vinculación
opinión pública.
title_short The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher Learning
title_full The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher Learning
title_fullStr The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher Learning
title_full_unstemmed The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher Learning
title_sort The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher Learning
dc.creator.none.fl_str_mv Alcántar Enríquez, Víctor Manuel
Arcos Vega, José Luis
author Alcántar Enríquez, Víctor Manuel
author_facet Alcántar Enríquez, Víctor Manuel
Arcos Vega, José Luis
author_role author
author2 Arcos Vega, José Luis
author2_role author
dc.subject.none.fl_str_mv Higher education
alliance programs
public opinion.
Educación superior
programas de vinculación
opinión pública.
topic Higher education
alliance programs
public opinion.
Educación superior
programas de vinculación
opinión pública.
description The present work provides a foundation for the concept of alliance which includes the ability of this to foster the university’s societal position as based on public perception of the institution. Accordingly, the work briefly addresses the development of the university’s collaboration with the productive sector, and emphasizes the need for institutions of higher learning to consider as well, those social sectors (including the government) outside the realm of industry or technological expansion. The study concludes by affirming that alliance can become an effective instrument for promoting the university. It is therefore necessary to research the social perception of the university as a means of bolstering its relevance.
publishDate 2004
dc.date.none.fl_str_mv 2004-05-01
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://redie.uabc.mx/redie/article/view/92
url https://redie.uabc.mx/redie/article/view/92
dc.language.none.fl_str_mv spa
eng
language spa
eng
dc.relation.none.fl_str_mv https://redie.uabc.mx/redie/article/view/92/1128
https://redie.uabc.mx/redie/article/view/92/159
https://redie.uabc.mx/redie/article/view/92/1129
https://redie.uabc.mx/redie/article/view/92/160
dc.rights.none.fl_str_mv Derechos de autor 2019 Revista Electrónica de Investigación Educativa
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Derechos de autor 2019 Revista Electrónica de Investigación Educativa
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
application/pdf
text/html
application/pdf
dc.publisher.none.fl_str_mv Universidad Autónoma de Baja California. Instituto de Investigación y Desarrollo Educativo
publisher.none.fl_str_mv Universidad Autónoma de Baja California. Instituto de Investigación y Desarrollo Educativo
dc.source.none.fl_str_mv Revista Electrónica de Investigación Educativa; Vol. 6 No. 1 (2004)
Revista Electrónica de Investigación Educativa; Vol. 6 Núm. 1 (2004)
1607-4041
reponame:Revista Electrónica de Investigacion Educativa
instname:UNIVERSIDAD AUTÓNOMA DE BAJA CALIFORNIA
instacron:UABC
instname_str UNIVERSIDAD AUTÓNOMA DE BAJA CALIFORNIA
instacron_str UABC
institution UABC
reponame_str Revista Electrónica de Investigacion Educativa
collection Revista Electrónica de Investigacion Educativa
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