Viaje al Centro de la Radio. Design of a transmedia literacy experience to promote radio culture between young people
This paper describes and analyzes Viaje al Centro de la Radio as a transmedia literacy proposal to promote radio culture between young people in the digital environment. We demonstrate the validity of this innovative proposal through a mixed qualitative and quantitative methodology in a sample over...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | México |
| Institución: | UNIVERSIDAD DE GUADALAJARA |
| Repositorio: | Comunicación y Sociedad |
| Idioma: | español inglés |
| OAI Identifier: | oai:comunicacionysociedad.cucsh.udg.mx:article/7031 |
| Acceso en línea: | https://www.comunicacionysociedad.cucsh.udg.mx/index.php/comsoc/article/view/7031 |
| Access Level: | acceso abierto |
| Palabra clave: | Radio media literacy transmedia educommunication youth alfabetización mediática educomunicación jóvenes |
| Sumario: | This paper describes and analyzes Viaje al Centro de la Radio as a transmedia literacy proposal to promote radio culture between young people in the digital environment. We demonstrate the validity of this innovative proposal through a mixed qualitative and quantitative methodology in a sample over 120 ESO and Bachillerato students belong to 10 schools from Salamanca (Spain). |
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