Politics as an issue or strategic debate. Framing of the 2012 Mexican electoral campaign in the digital press
The media play a crucial role during election campaigns, transferring information that will be used by citizens in their decision-making. In order to detect how the digital press framed the election for the presidency of Mexico in 2012, a content analysis (n = 1287) of the campaign news was conducte...
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2014 |
| Country: | México |
| Institution: | UNIVERSIDAD DE GUADALAJARA |
| Repository: | Comunicación y Sociedad |
| Language: | Spanish |
| OAI Identifier: | oai:comunicacionysociedad.cucsh.udg.mx:article/64 |
| Online Access: | https://www.comunicacionysociedad.cucsh.udg.mx/index.php/comsoc/article/view/64 |
| Access Level: | Open access |
| Keyword: | Framing strategic game frame issue frame electoral campaign digital press encuadre de juego político encuadre de asunto o temático campaña electoral prensa digital |
| Summary: | The media play a crucial role during election campaigns, transferring information that will be used by citizens in their decision-making. In order to detect how the digital press framed the election for the presidency of Mexico in 2012, a content analysis (n = 1287) of the campaign news was conducted. The study found a predominant use of a strategic game frame throughout the campaign, at the expense of an issue frame. |
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