Antecedents of strategic game and issue framing of local electoral campaigns in the Mexican context
Research into which factors in the media coverage are associated with the issue frame and which with the strategic game frame can help with understanding the causes of the proliferation of both styles of reporting. In this article, radio and television coverage of local electoral campaigns in the Me...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2020 |
| País: | México |
| Institución: | UNIVERSIDAD DE GUADALAJARA |
| Repositorio: | Comunicación y Sociedad |
| Idioma: | español inglés |
| OAI Identifier: | oai:comunicacionysociedad.cucsh.udg.mx:article/7643 |
| Acceso en línea: | https://www.comunicacionysociedad.cucsh.udg.mx/index.php/comsoc/article/view/e7643 |
| Access Level: | acceso abierto |
| Palabra clave: | Framing theory Political campaigns Political communication News frames Teoría del framing Campañas políticas Comunicación política Encuadres |
| Sumario: | Research into which factors in the media coverage are associated with the issue frame and which with the strategic game frame can help with understanding the causes of the proliferation of both styles of reporting. In this article, radio and television coverage of local electoral campaigns in the Mexican context were analyzed. Our findings show a greater presence of the issue frame in comparison with the strategic game frame, and confirm that the ownership and sector of the media organization, the type of election, the candidate’s gender, along with temporal-contextual variables predict the use of both news frames significantly. |
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