Knowledge management based on the consumption of green products
This document presents the results of a study whose objective was to evaluate the perception of the consumption of green products. The research design was non-experimental and the study was explanatory, applied to a non-probabilistic sample of 215 subjects. The results report association to X2 in 19...
| Autor: | |
|---|---|
| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2024 |
| País: | México |
| Institución: | UNIVERSIDAD DE SONORA |
| Repositorio: | Vértice Universitario |
| Idioma: | español |
| OAI Identifier: | oai:oai.revistavertice.unison.mx:article/109 |
| Acceso en línea: | https://revistavertice.unison.mx/index.php/rvu/article/view/109 |
| Access Level: | acceso abierto |
| Palabra clave: | Conocimiento explícito Consumidores verdes productos verdes segmentos verdes Explicit knowledge green consumers green products green segments |
| Sumario: | This document presents the results of a study whose objective was to evaluate the perception of the consumption of green products. The research design was non-experimental and the study was explanatory, applied to a non-probabilistic sample of 215 subjects. The results report association to X2 in 19 of 21 variables that address the consumption of green products and information structures. The study concludes that consumption is defined by information structures related to product packaging, habits, responsible purchasing or energy saving. |
|---|