Relevance of a comprehensive organizational diagnosis: analysis of a paper and technology services company in Chiapas, Mexico
OBJECTIVE: To determine the situational diagnosis of a company specializing in the sale of office supplies and technology services in Chiapas, Mexico, using various analytical methods that will lead to decision-making for the reactivation of the organization. MATERIAL AND METHOD: This is a case stud...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2025 |
| País: | México |
| Institución: | UNIVERSIDAD AUTÓNOMA DE TABASCO |
| Repositorio: | Hitos de Ciencias Económico Administrativas |
| OAI Identifier: | oai:revistahitos.ujat.mx:article/6375 |
| Acceso en línea: | https://revistahitos.ujat.mx/hitos/article/view/6375 |
| Access Level: | acceso abierto |
| Palabra clave: | análisis organizacional FODA PEST cinco fuerzas de Porter modelo 5C. organizational analysis SWOT Porter's five forces 5C model. |
| Sumario: | OBJECTIVE: To determine the situational diagnosis of a company specializing in the sale of office supplies and technology services in Chiapas, Mexico, using various analytical methods that will lead to decision-making for the reactivation of the organization. MATERIAL AND METHOD: This is a case study. The company's problems were identified; a literature review was conducted. Several organizational analysis methods were used: the 5Cs model, SWOT, PEST analysis, and Porter's five competitive forces. RESULTS: The information obtained shows strengths in customer service, qualified personnel, and localization; weaknesses in promotion, digital presence, and adaptation to the current situation. Opportunities for implementing digital solutions and ultimately combating economic and competitive threats are recognized. CONCLUSIONS: There is a need to redesign internal process strategies and improve physical and digital connections with customers. Due to the organization´s capabilities and culture, an implementation of strategic improvements for its stability was suggested. |
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