Influence of the internet and social networks on the buying behavior of university students

Social networks have acquired great popularity in the last decade, since it is the main means of communication among young people, it is increasingly common for consumers to take into consideration information obtained from social networks when making a purchase since The interaction that is generat...

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Detalles Bibliográficos
Autores: Galaviz Zamora , Marisol, Murillo Félix, Cecilia, Amarillas Ibarra, Priscilia
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2021
País:México
Institución:UNIVERSIDAD DE SONORA
Repositorio:Revista de investigación académica sin frontera
Idioma:español
OAI Identifier:oai:oai.revistainvestigacionacademicasinfrontera.unison.mx:article/391
Acceso en línea:https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/391
Access Level:acceso abierto
Palabra clave:shopping, consumer, social media, college student.
compra, consumidor, redes sociales, estudiante universitario.
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spelling Influence of the internet and social networks on the buying behavior of university studentsInfluencia del internet y las redes sociales en el comportamiento de compra de estudiantes universitariosGalaviz Zamora , Marisol Murillo Félix, Cecilia Amarillas Ibarra, Prisciliashopping, consumer, social media, college student.compra, consumidor, redes sociales, estudiante universitario.Social networks have acquired great popularity in the last decade, since it is the main means of communication among young people, it is increasingly common for consumers to take into consideration information obtained from social networks when making a purchase since The interaction that is generated through these media allows the sharing of experiences, information and perceptions, the objective of this study is to determine the level of influence of the internet and social networks on the consumer behavior of the university student to base their purchasing decisions. Based on a measurement instrument composed of three dimensions of analysis: elements that influence the decision to buy online, influence of social networks in the decision to consume goods and services and level of satisfaction with online purchases.Las redes sociales han adquirido gran popularidad en la última década, dado que se trata del principal medio de comunicación entre los jóvenes, cada vez es más común que los consumidores tomen a consideración información obtenida de las redes sociales al momento de realizar una compra ya que la interacción que se genera a través de estos medios permite compartir experiencias, información y percepciones, el objetivo del presente estudio es determinar el nivel de influencia del internet y las redes sociales en el comportamiento de consumo del estudiante universitario para basar sus decisiones de compra. Tomando como base un instrumento de medición compuesto por tres dimensiones de análisis: elementos que influyen en la decisión de compra por internet, influencia de las redes sociales en la decisión de consumo de bienes y servicios y nivel de satisfacción de compras en línea.UNIVERSIDAD DE SONORA2021-10-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/xmlhttps://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/39110.46589/rdiasf.vi36.391Revista de Investigación Académica Sin Frontera: Facultad Interdisciplinaria de Ciencias Económicas Administrativas - Departamento de Ciencias Económico Administrativas-Campus Navojoa; Núm. 36 (14): Julio - Diciembre 20212007-887010.46589/rdiasf.vi36reponame:Revista de investigación académica sin fronterainstname:UNIVERSIDAD DE SONORAinstacron:UNISONspahttps://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/391/395https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/391/44310.46589/riasf.vi36.391.g39510.46589/riasf.vi36.391.g443Derechos de autor 2021 Mtra. Marisol Galaviz Zamora , Dra. Cecilia Aurora Murillo Félix, Mtra. Priscilia Rossel Amarillas Ibarrahttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessoai:oai.revistainvestigacionacademicasinfrontera.unison.mx:article/3912024-08-19T19:03:39Z
dc.title.none.fl_str_mv Influence of the internet and social networks on the buying behavior of university students
Influencia del internet y las redes sociales en el comportamiento de compra de estudiantes universitarios
title Influence of the internet and social networks on the buying behavior of university students
spellingShingle Influence of the internet and social networks on the buying behavior of university students
Galaviz Zamora , Marisol
shopping, consumer, social media, college student.
compra, consumidor, redes sociales, estudiante universitario.
title_short Influence of the internet and social networks on the buying behavior of university students
title_full Influence of the internet and social networks on the buying behavior of university students
title_fullStr Influence of the internet and social networks on the buying behavior of university students
title_full_unstemmed Influence of the internet and social networks on the buying behavior of university students
title_sort Influence of the internet and social networks on the buying behavior of university students
dc.creator.none.fl_str_mv Galaviz Zamora , Marisol
Murillo Félix, Cecilia
Amarillas Ibarra, Priscilia
author Galaviz Zamora , Marisol
author_facet Galaviz Zamora , Marisol
Murillo Félix, Cecilia
Amarillas Ibarra, Priscilia
author_role author
author2 Murillo Félix, Cecilia
Amarillas Ibarra, Priscilia
author2_role author
author
dc.subject.none.fl_str_mv shopping, consumer, social media, college student.
compra, consumidor, redes sociales, estudiante universitario.
topic shopping, consumer, social media, college student.
compra, consumidor, redes sociales, estudiante universitario.
description Social networks have acquired great popularity in the last decade, since it is the main means of communication among young people, it is increasingly common for consumers to take into consideration information obtained from social networks when making a purchase since The interaction that is generated through these media allows the sharing of experiences, information and perceptions, the objective of this study is to determine the level of influence of the internet and social networks on the consumer behavior of the university student to base their purchasing decisions. Based on a measurement instrument composed of three dimensions of analysis: elements that influence the decision to buy online, influence of social networks in the decision to consume goods and services and level of satisfaction with online purchases.
publishDate 2021
dc.date.none.fl_str_mv 2021-10-24
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/391
10.46589/rdiasf.vi36.391
url https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/391
identifier_str_mv 10.46589/rdiasf.vi36.391
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/391/395
https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/391/443
10.46589/riasf.vi36.391.g395
10.46589/riasf.vi36.391.g443
dc.rights.none.fl_str_mv https://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/xml
dc.publisher.none.fl_str_mv UNIVERSIDAD DE SONORA
publisher.none.fl_str_mv UNIVERSIDAD DE SONORA
dc.source.none.fl_str_mv Revista de Investigación Académica Sin Frontera: Facultad Interdisciplinaria de Ciencias Económicas Administrativas - Departamento de Ciencias Económico Administrativas-Campus Navojoa; Núm. 36 (14): Julio - Diciembre 2021
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10.46589/rdiasf.vi36
reponame:Revista de investigación académica sin frontera
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instacron:UNISON
instname_str UNIVERSIDAD DE SONORA
instacron_str UNISON
institution UNISON
reponame_str Revista de investigación académica sin frontera
collection Revista de investigación académica sin frontera
repository.name.fl_str_mv
repository.mail.fl_str_mv
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