Influence of the internet and social networks on the buying behavior of university students
Social networks have acquired great popularity in the last decade, since it is the main means of communication among young people, it is increasingly common for consumers to take into consideration information obtained from social networks when making a purchase since The interaction that is generat...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2021 |
| País: | México |
| Institución: | UNIVERSIDAD DE SONORA |
| Repositorio: | Revista de investigación académica sin frontera |
| Idioma: | español |
| OAI Identifier: | oai:oai.revistainvestigacionacademicasinfrontera.unison.mx:article/391 |
| Acceso en línea: | https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/391 |
| Access Level: | acceso abierto |
| Palabra clave: | shopping, consumer, social media, college student. compra, consumidor, redes sociales, estudiante universitario. |
| Sumario: | Social networks have acquired great popularity in the last decade, since it is the main means of communication among young people, it is increasingly common for consumers to take into consideration information obtained from social networks when making a purchase since The interaction that is generated through these media allows the sharing of experiences, information and perceptions, the objective of this study is to determine the level of influence of the internet and social networks on the consumer behavior of the university student to base their purchasing decisions. Based on a measurement instrument composed of three dimensions of analysis: elements that influence the decision to buy online, influence of social networks in the decision to consume goods and services and level of satisfaction with online purchases. |
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