EVALUACION DE LA COMPETITIVIDAD DEL SECTOR COMERCIALIZADOR DE FLORES EN LA CIUDAD DE TEPIC, 2016
In recent years there has been a significant increase in the number of flower shops in the city of Tepic, Nayarit, as well as a high degree of acceptance by the population, a process that has not been sufficiently documented at the local level. Therefore, in the present investigation we analyze the...
| Autores: | , |
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| Tipo de recurso: | tesis de maestría |
| Estado: | Versión publicada |
| Fecha de publicación: | 2016 |
| País: | México |
| Institución: | Universidad Autónoma de Nayarit |
| Repositorio: | Repositorio Institucional Aramara de la UAN |
| Idioma: | español |
| OAI Identifier: | oai:dspace.uan.mx:123456789/2043 |
| Acceso en línea: | http://dspace.uan.mx:8080/jspui/handle/123456789/2043 |
| Access Level: | acceso abierto |
| Palabra clave: | Floricultura Comercialización Competitividad Floriculture Commercialization Competitiveness CIENCIAS SOCIALES [5] |
| Sumario: | In recent years there has been a significant increase in the number of flower shops in the city of Tepic, Nayarit, as well as a high degree of acceptance by the population, a process that has not been sufficiently documented at the local level. Therefore, in the present investigation we analyze the factors that influence the competitiveness of flower commercialization in the city of Tepic, using the model of the five competitive forces of Michael Porter including his threat indicators of new competitors, power of negotiation of suppliers, bargaining power of suppliers, bargaining power of buyers, threat of substitute products and rivalry among competitors. |
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