The Resilience of Corporate Tourism: Bleisure, Digitalization, and Sustainability

The study aims to analyze the resilience of corporate tourism in the last three years. Interviews were conducted with industry professionals, and a questionnaire was applied to corporate clients. The results show that adaptation was achieved through short-term planning, bleisure tourism, digitalizat...

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Authors: María Elena Puerta López, Julián Pindado Martínez, Tania Elena González Alvarado
Format: article
Status:Published version
Publication Date:2023
Country:México
Institution:Universidad de Guadalajara
Repository:Redalyc-UDG
OAI Identifier:oai:redalyc.org:571873899003
Online Access:https://www.redalyc.org/articulo.oa?id=571873899003
https://www.redalyc.org/journal/5718/571873899003/
https://www.redalyc.org/journal/5718/571873899003/html/
https://www.redalyc.org/journal/5718/571873899003/571873899003.epub
https://www.redalyc.org/journal/5718/571873899003/movil
https://doi.org/10.32870/myn.vi48.7679
Access Level:Open access
Keyword:Multidisciplinarias (Ciencias Sociales)
19
Covid
adaptation
resilience
digitalization
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spelling The Resilience of Corporate Tourism: Bleisure, Digitalization, and SustainabilityMaría Elena Puerta LópezJulián Pindado MartínezTania Elena González AlvaradoMultidisciplinarias (Ciencias Sociales)19CovidadaptationresiliencedigitalizationThe study aims to analyze the resilience of corporate tourism in the last three years. Interviews were conducted with industry professionals, and a questionnaire was applied to corporate clients. The results show that adaptation was achieved through short-term planning, bleisure tourism, digitalization, and sustainability. The main conclusion is that resilient companies have changed their line of business, accepted to operate in the short term, and offered more flexibility in pricing.Universidad de Guadalajara2023info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdf1665-7039https://www.redalyc.org/articulo.oa?id=571873899003https://www.redalyc.org/journal/5718/571873899003/https://www.redalyc.org/journal/5718/571873899003/html/https://www.redalyc.org/journal/5718/571873899003/571873899003.epubhttps://www.redalyc.org/journal/5718/571873899003/movilhttps://doi.org/10.32870/myn.vi48.7679Mercados y Negocios (México) Num.48reponame:Redalyc-UDGinstname:Universidad de Guadalajarainstacron:UDGenhttp://www.redalyc.org/revista.oa?id=5718Mercados y Negociosinfo:eu-repo/semantics/openAccessoai:redalyc.org:5718738990032026-01-29T04:45:39Z
dc.title.none.fl_str_mv The Resilience of Corporate Tourism: Bleisure, Digitalization, and Sustainability
title The Resilience of Corporate Tourism: Bleisure, Digitalization, and Sustainability
spellingShingle The Resilience of Corporate Tourism: Bleisure, Digitalization, and Sustainability
María Elena Puerta López
Multidisciplinarias (Ciencias Sociales)
19
Covid
adaptation
resilience
digitalization
title_short The Resilience of Corporate Tourism: Bleisure, Digitalization, and Sustainability
title_full The Resilience of Corporate Tourism: Bleisure, Digitalization, and Sustainability
title_fullStr The Resilience of Corporate Tourism: Bleisure, Digitalization, and Sustainability
title_full_unstemmed The Resilience of Corporate Tourism: Bleisure, Digitalization, and Sustainability
title_sort The Resilience of Corporate Tourism: Bleisure, Digitalization, and Sustainability
dc.creator.none.fl_str_mv María Elena Puerta López
Julián Pindado Martínez
Tania Elena González Alvarado
author María Elena Puerta López
author_facet María Elena Puerta López
Julián Pindado Martínez
Tania Elena González Alvarado
author_role author
author2 Julián Pindado Martínez
Tania Elena González Alvarado
author2_role author
author
dc.subject.none.fl_str_mv Multidisciplinarias (Ciencias Sociales)
19
Covid
adaptation
resilience
digitalization
topic Multidisciplinarias (Ciencias Sociales)
19
Covid
adaptation
resilience
digitalization
description The study aims to analyze the resilience of corporate tourism in the last three years. Interviews were conducted with industry professionals, and a questionnaire was applied to corporate clients. The results show that adaptation was achieved through short-term planning, bleisure tourism, digitalization, and sustainability. The main conclusion is that resilient companies have changed their line of business, accepted to operate in the short term, and offered more flexibility in pricing.
publishDate 2023
dc.date.none.fl_str_mv 2023
dc.type.none.fl_str_mv info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv 1665-7039
https://www.redalyc.org/articulo.oa?id=571873899003
https://www.redalyc.org/journal/5718/571873899003/
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https://www.redalyc.org/journal/5718/571873899003/571873899003.epub
https://www.redalyc.org/journal/5718/571873899003/movil
https://doi.org/10.32870/myn.vi48.7679
identifier_str_mv 1665-7039
url https://www.redalyc.org/articulo.oa?id=571873899003
https://www.redalyc.org/journal/5718/571873899003/
https://www.redalyc.org/journal/5718/571873899003/html/
https://www.redalyc.org/journal/5718/571873899003/571873899003.epub
https://www.redalyc.org/journal/5718/571873899003/movil
https://doi.org/10.32870/myn.vi48.7679
dc.language.none.fl_str_mv en
language_invalid_str_mv en
dc.relation.none.fl_str_mv http://www.redalyc.org/revista.oa?id=5718
dc.rights.none.fl_str_mv Mercados y Negocios
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Mercados y Negocios
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad de Guadalajara
publisher.none.fl_str_mv Universidad de Guadalajara
dc.source.none.fl_str_mv Mercados y Negocios (México) Num.48
reponame:Redalyc-UDG
instname:Universidad de Guadalajara
instacron:UDG
instname_str Universidad de Guadalajara
instacron_str UDG
institution UDG
reponame_str Redalyc-UDG
collection Redalyc-UDG
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