Digital maturity as a determinant of business resilience in microenterprises in Ibero-America: a post COVID-19 analysis
This paper examines the relationship between the level of digital maturity and business resilience in microenterprises in Ibero- America immediately after Coronavirus 2019 (COVID-19). The results of 7265 surveys of microbusinesses in 18 countries were analyzed. It was found that businesses with a hi...
| Autores: | , , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2023 |
| País: | Colombia |
| Institución: | Corporación Universidad de la Costa |
| Repositorio: | Repositorio REDICUC |
| Idioma: | inglés |
| OAI Identifier: | oai:repositorio.cuc.edu.co:11323/13790 |
| Acceso en línea: | https://hdl.handle.net/11323/13790 https://repositorio.cuc.edu.co/ |
| Access Level: | acceso abierto |
| Palabra clave: | Digitization Digital maturity Business resilience COVID-19 Microenterprises |
| Sumario: | This paper examines the relationship between the level of digital maturity and business resilience in microenterprises in Ibero- America immediately after Coronavirus 2019 (COVID-19). The results of 7265 surveys of microbusinesses in 18 countries were analyzed. It was found that businesses with a higher level of digital maturity presented a higher level of resilience understood as an improvement in their sales after facing a crisis such as the pandemic. |
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