The Globalization Strategy of a Chinese Multinational: Huawei in Mexico
Huawei, a multinational company from c hina, represents a form of globalization that dif fers from classical internationalization patterns. i t began operations in m exico only 14 years after its founding in china; this represented one more step in its initial strategy of expanding into emerging eco...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2016 |
| País: | México |
| Institución: | Universidad Autónoma Metropolitana |
| Repositorio: | Redalyc-UAM |
| OAI Identifier: | oai:redalyc.org:13646705002 |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=13646705002 https://www.redalyc.org/journal/136/13646705002/ https://www.redalyc.org/journal/136/13646705002/html/ https://www.redalyc.org/journal/136/13646705002/13646705002.epub https://www.redalyc.org/journal/136/13646705002/movil |
| Access Level: | acceso abierto |
| Palabra clave: | Multidisciplinarias (Ciencias Sociales) Huawei México customizations telecommunications Internationalization |
| Sumario: | Huawei, a multinational company from c hina, represents a form of globalization that dif fers from classical internationalization patterns. i t began operations in m exico only 14 years after its founding in china; this represented one more step in its initial strategy of expanding into emerging economies. This article, using information gathered from interviews and observa - tions that took place during 2014, outlines a general description of Huawei's international - ization strategy, and examines its assembly and logistical operations, as well as its processes of customization and innovation. |
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