The Globalization Strategy of a Chinese Multinational: Huawei in Mexico
Huawei, a multinational company from China, represents a form of globalization that dif fers from classical internationalization patterns. It began operations in Mexico only 14 years after its founding in China; this represented one more step in its initial strategy of expanding into emerging econom...
| Autores: | , |
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| Tipo de documento: | artigo |
| Estado: | Versão publicada |
| Data de publicação: | 2016 |
| País: | México |
| Recursos: | EL COLEGIO DE LA FRONTERA NORTE |
| Repositório: | Frontera Norte |
| Idioma: | inglês |
| OAI Identifier: | oai:revistas.colef.mx:article/159 |
| Acesso em linha: | https://fronteranorte.colef.mx/index.php/fronteranorte/article/view/159 |
| Access Level: | Acceso aberto |
| Palavra-chave: | internationalization telecommunications customization Huawei Mexico Internacionalización telecomunicaciones customización México |
| Resumo: | Huawei, a multinational company from China, represents a form of globalization that dif fers from classical internationalization patterns. It began operations in Mexico only 14 years after its founding in China; this represented one more step in its initial strategy of expanding into emerging economies. This article, using information gathered from interviews and observations that took place during 2014, outlines a general description of Huawei's internationalization strategy, and examines its assembly and logistical operations, as well as its processes of customization and innovation. |
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