Influence of the Use of Tattoos on the Perception of Economic Compensation, A Variable Under the Halo Effect
The halo effect influences decision-making by attributing specific characteristics to events, objects or people, demonstrating that some decisions are not 100% rational as they involve cognitive shortcuts that may or may not be real. The objective of this study was to observe if a particular trait (...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | México |
| Institución: | UNIVERSIDAD DE SONORA |
| Repositorio: | Psicumex |
| Idioma: | español |
| OAI Identifier: | oai:aoi.psicumex.unison.mx:article/542 |
| Acceso en línea: | https://psicumex.unison.mx/index.php/psicumex/article/view/542 |
| Access Level: | acceso abierto |
| Palabra clave: | cognition prejudice bias tattooing decision making (DeSC) cognición prejuicio sesgo tatuajes toma de decisiones (DeSC) |
| Sumario: | The halo effect influences decision-making by attributing specific characteristics to events, objects or people, demonstrating that some decisions are not 100% rational as they involve cognitive shortcuts that may or may not be real. The objective of this study was to observe if a particular trait (use of tattoos) can modify the economic perception that a person has about another person, examine the role that sex plays against this trait, and how these factors interact. For this investigation, four photos were used, a man and a woman with and without tattoos; 208 college students were asked to give financial attribution to the submitted photo. Finding higher economic ranges in the photo of men with or without tattoos and a better salary range in women with tattoos. Concluding that indeed a specific characteristic such as a tattoo can change the perception of others against the salary attribution of a person. |
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