Marketing plan in the SME
The Marketing Plan is not exclusive of big enterprises, the author about people in marketing plan allow guide small and medium enterprises as a necessary tool in order to tracing organizational objectives retaking the elements that integrate the develop of plan that allow optimization of resources a...
| Authors: | , |
|---|---|
| Format: | article |
| Status: | Published version |
| Publication Date: | 2020 |
| Country: | México |
| Institution: | UNIVERSIDAD AUTÓNOMA DEL ESTADO DE HIDALGO |
| Repository: | Boletín Científico de las Ciencias Económico Administrativas de ICEA |
| Language: | Spanish |
| OAI Identifier: | oai:repository.uaeh.edu.mx:article/6643 |
| Online Access: | https://repository.uaeh.edu.mx/revistas/index.php/icea/article/view/6643 |
| Access Level: | Open access |
| Keyword: | Planning Marketing SME Planeación Mercadotecnia Pyme |
| Summary: | The Marketing Plan is not exclusive of big enterprises, the author about people in marketing plan allow guide small and medium enterprises as a necessary tool in order to tracing organizational objectives retaking the elements that integrate the develop of plan that allow optimization of resources and reduce of prevential problems facilitate the situational diagnostic analysis. |
|---|