Job Satisfaction and its Influence on Customer Satisfaction of a Distribution Company
This paper addresses staff satisfaction's impact on customer satisfaction in a Veterinary distribution company. Therefore, the primary purpose was to correlate staff and customer satisfaction. For this non-experimental descriptive correlational study, ten veterinarians who worked as salespeople...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2023 |
| País: | México |
| Institución: | UNIVERSIDAD DE SONORA |
| Repositorio: | Revista de investigación académica sin frontera |
| Idioma: | español |
| OAI Identifier: | oai:oai.revistainvestigacionacademicasinfrontera.unison.mx:article/557 |
| Acceso en línea: | https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/557 |
| Access Level: | acceso abierto |
| Palabra clave: | Job Satisfaction; Customer Satisfaction; Sales satisfacción laboral; satisfacción del cliente; ventas. |
| Sumario: | This paper addresses staff satisfaction's impact on customer satisfaction in a Veterinary distribution company. Therefore, the primary purpose was to correlate staff and customer satisfaction. For this non-experimental descriptive correlational study, ten veterinarians who worked as salespeople for the company invites to participate, to whom the Job Satisfaction SL-SPC instrument was applied, with which the job satisfaction variable measures. In the same way, 40 clients of the company mentioned above participated, distributed among the three branches to whom the Client Satisfaction instrument was applied. The main results were a positive relationship between the levels of satisfaction of the distributor's salespeople and the levels of customer satisfaction. In addition, a significant difference between the levels of satisfaction in the different branch offices. It concludes that as long as there is greater job satisfaction on the part of the members of the company, there will be greater satisfaction on the part of its clients, thus proving the critical relationship that both variables have; It should note that each branch has a different level of job satisfaction, but significantly corresponding to the level of customer satisfaction for each case. |
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