Mexican exports and the challenge of China: The television industry. Threat or opportunity?

In the context of the Chinese strategy, which has copied the market modes of the countries of Southeast Asia, and the frontal competition that this country has meant for Mexico in the US market, the work focuses on the competition that has been locked between both countries and with special attentio...

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Detalles Bibliográficos
Autor: Carrillo, Jorge
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2006
País:México
Institución:UNIVERSIDAD AUTÓNOMA DE AGUASCALIENTES
Repositorio:Caleidoscopio
Idioma:español
OAI Identifier:oai:revistas.uaa.mx:article/347
Acceso en línea:https://revistas.uaa.mx/index.php/caleidoscopio/article/view/347
Access Level:acceso abierto
Palabra clave:exports
Mexico
China
TV
competition
exportaciones
México
televisión
competencia
Descripción
Sumario:In the context of the Chinese strategy, which has copied the market modes of the countries of Southeast Asia, and the frontal competition that this country has meant for Mexico in the US market, the work focuses on the competition that has been locked between both countries and with special attention to the market derived from television