La fotografía de arquitectura: comunicación y valor añadido
If we think of the photographs of a new architectural project as a narratively coherent set of attractive images that are both artistic objects and specific communication tools, we have to be aware as photographers that we have to completely forget the correspondence between the subject photographed...
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2016 |
| País: | España |
| Institución: | Universidad de Navarra |
| Repositorio: | Dadun. Depósito Académico Digital de la Universidad de Navarra |
| Idioma: | español |
| OAI Identifier: | oai:dadun.unav.edu:10171/42410 |
| Acceso en línea: | https://hdl.handle.net/10171/42410 |
| Access Level: | acceso abierto |
| Palabra clave: | Materias Investigacion::Arquitectura Fotografía Comunicación Valor Diálogo Abstracción Persuasión Photography Architecture Communication Value Dialogue Abstraction Persuasion |
| Sumario: | If we think of the photographs of a new architectural project as a narratively coherent set of attractive images that are both artistic objects and specific communication tools, we have to be aware as photographers that we have to completely forget the correspondence between the subject photographed and the image that we are creating if we are seriously talking about communication and added value. Photographs themselves do not mean anything else than what we want to see in them, they are a proposal open to interpretation and it is on how they generate the sense of what they represent where their worth for communication exists and therefore, its added value. |
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