In-depth study of Netflix’s original content of fictional series. Forms, styles and trends in the new streaming scene

This article presents an analysis of the original content of fictional series created by one of the leading companies in the streaming television market, Netflix. This work aims at offering an in-depth study of the original series of the company Netflix, which will allow to classify these contents a...

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Detalles Bibliográficos
Autores: Hidalgo-Marí, Tatiana, Segarra-Saavedra, Jesús, Palomares-Sánchez, Patricia
Tipo de recurso: artículo
Fecha de publicación:2021
País:España
Institución:Universidad de Alicante (UA)
Repositorio:RUA. Repositorio Institucional de la Universidad de Alicante
OAI Identifier:oai:rua.ua.es:10045/115370
Acceso en línea:http://hdl.handle.net/10045/115370
Access Level:acceso abierto
Palabra clave:Fiction
Netflix
Production
Television
Video on demand
Ficción
Producción
Televisión
Vídeo bajo demanda
Comunicación Audiovisual y Publicidad
Descripción
Sumario:This article presents an analysis of the original content of fictional series created by one of the leading companies in the streaming television market, Netflix. This work aims at offering an in-depth study of the original series of the company Netflix, which will allow to classify these contents according to their strategic nature and, secondly, to offer a formal taxonomic overview on them. In addition, their forms, formats, languages, genres and thematic descriptors are analysed in order to establish a taxonomy for the classification of Netflix’s original content. To this end, this article is based on a quantitative method with qualitative contributions, adopting a descriptive but also exploratory approach. Its sample is made up of 490 series available on the Spanish version of the platform from its beginning in 2013 to 2019. The results lead to find a commitment to the production of fictional series with a global nature, but also focused on the local through alliances and productive methods with local businesses. Furthermore, the importance of in-house production as a present and medium-term future strategy is highlighted, together with the commitment to the division of production languages, considering local languages as a resource for the acceptance of the products. As for the predominant formats, a new trend marks how new audiovisual products are created by focusing, among other things, on reducing the duration and longevity of the series broadcast by the company.