Communicational meanings of the clothing of the Puruhá indigenous nationality
[EN] This study explores the relevance and symbolism of the traditional garments of the Puruhá people, which aims to identify the communicational meanings of the clothing of this indigenous nationality belonging to the province of Chimborazo in Ecuador. A qualitative methodology and a semiotic analy...
| Autores: | , , , |
|---|---|
| Formato: | artículo |
| Fecha de publicación: | 2025 |
| País: | España |
| Recursos: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | español |
| OAI Identifier: | oai:riunet.upv.es:10251/228960 |
| Acesso em linha: | https://riunet.upv.es/handle/10251/228960 |
| Access Level: | acceso abierto |
| Palavra-chave: | Communication Culture Identity Indigenous Puruhá Semiotic Clothing Comunicación Cultura Identidad Indígena Semiótica Vestimenta |
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Communicational meanings of the clothing of the Puruhá indigenous nationalitySignificados comunicacionales de la vestimenta de la nacionalidad indígena PuruháArévalo-Ortiz, PaoloYungan, DamarisMedina, JenniferAstudillo, AlfredoCommunicationCultureIdentityIndigenousPuruháSemioticClothingComunicaciónCulturaIdentidadIndígenaSemióticaVestimenta[EN] This study explores the relevance and symbolism of the traditional garments of the Puruhá people, which aims to identify the communicational meanings of the clothing of this indigenous nationality belonging to the province of Chimborazo in Ecuador. A qualitative methodology and a semiotic analysis are applied, signs, symbols and colors are identified in the fabrics. Through semi-structured interviews and participant observation, the results include the evolution in clothing to industrial production with new materials. The predominant colors include red, pink, green, blue, and white, each with specific connotations; like, the tapes indicate marital status. It can be concluded that the clothing, luxurious in embroidery and symbols, acts as a code of communication: men wear pants and long shirts, while women wear wide skirts and ornaments on their heads, reflecting their identity in a multicultural context and preserving their cultural heritage.[ES] Este estudio explora la relevancia y el simbolismo de las prendas tradicionales del pueblo Puruhá el cual tiene como objetivo identificar los significados comunicacionales de la vestimenta de esta nacionalidad indígena perteneciente a la provincia de Chimborazo en Ecuador. Se aplica una metodología cualitativa y un análisis semiótico, se identifican signos, símbolos y colores en los tejidos. A través de entrevistas semiestructuradas y observación participante, entre los resultados destaca la evolución en la indumentaria hasta la producción industrial con nuevos materiales. Los colores predominantes incluyen rojo, rosado, verde, azul y blanco, cada uno con connotaciones específicas; como, las cintas indican el estado civil. Puede concluirse que la vestimenta, lujosa en bordados y símbolos, actúa como código de comunicación los hombres visten con pantalón y camisa larga, mientras que las mujeres utilizan faldas amplias y adornos en la cabeza reflejando su identidad en un contexto multicultural y preservando su herencia cultural.Universitat Politècnica de ValènciaRepositorio Institucional de la Universitat Politècnica de València Riunet20252025-07-07journal articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdftext/htmlhttps://riunet.upv.es/handle/10251/228960reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valénciainstname:Universitat Politècnica de València (UPV)Españolspaopen accesshttp://purl.org/coar/access_right/c_abf2Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) http://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:riunet.upv.es:10251/2289602026-06-13T07:49:27Z |
| dc.title.none.fl_str_mv |
Communicational meanings of the clothing of the Puruhá indigenous nationality Significados comunicacionales de la vestimenta de la nacionalidad indígena Puruhá |
| title |
Communicational meanings of the clothing of the Puruhá indigenous nationality |
| spellingShingle |
Communicational meanings of the clothing of the Puruhá indigenous nationality Arévalo-Ortiz, Paolo Communication Culture Identity Indigenous Puruhá Semiotic Clothing Comunicación Cultura Identidad Indígena Semiótica Vestimenta |
| title_short |
Communicational meanings of the clothing of the Puruhá indigenous nationality |
| title_full |
Communicational meanings of the clothing of the Puruhá indigenous nationality |
| title_fullStr |
Communicational meanings of the clothing of the Puruhá indigenous nationality |
| title_full_unstemmed |
Communicational meanings of the clothing of the Puruhá indigenous nationality |
| title_sort |
Communicational meanings of the clothing of the Puruhá indigenous nationality |
| dc.creator.none.fl_str_mv |
Arévalo-Ortiz, Paolo Yungan, Damaris Medina, Jennifer Astudillo, Alfredo |
| author |
Arévalo-Ortiz, Paolo |
| author_facet |
Arévalo-Ortiz, Paolo Yungan, Damaris Medina, Jennifer Astudillo, Alfredo |
| author_role |
author |
| author2 |
Yungan, Damaris Medina, Jennifer Astudillo, Alfredo |
| author2_role |
author author author |
| dc.contributor.none.fl_str_mv |
Repositorio Institucional de la Universitat Politècnica de València Riunet |
| dc.subject.none.fl_str_mv |
Communication Culture Identity Indigenous Puruhá Semiotic Clothing Comunicación Cultura Identidad Indígena Semiótica Vestimenta |
| topic |
Communication Culture Identity Indigenous Puruhá Semiotic Clothing Comunicación Cultura Identidad Indígena Semiótica Vestimenta |
| description |
[EN] This study explores the relevance and symbolism of the traditional garments of the Puruhá people, which aims to identify the communicational meanings of the clothing of this indigenous nationality belonging to the province of Chimborazo in Ecuador. A qualitative methodology and a semiotic analysis are applied, signs, symbols and colors are identified in the fabrics. Through semi-structured interviews and participant observation, the results include the evolution in clothing to industrial production with new materials. The predominant colors include red, pink, green, blue, and white, each with specific connotations; like, the tapes indicate marital status. It can be concluded that the clothing, luxurious in embroidery and symbols, acts as a code of communication: men wear pants and long shirts, while women wear wide skirts and ornaments on their heads, reflecting their identity in a multicultural context and preserving their cultural heritage. |
| publishDate |
2025 |
| dc.date.none.fl_str_mv |
2025 2025-07-07 |
| dc.type.none.fl_str_mv |
journal article http://purl.org/coar/resource_type/c_6501 VoR http://purl.org/coar/version/c_970fb48d4fbd8a85 |
| dc.type.openaire.fl_str_mv |
info:eu-repo/semantics/article |
| format |
article |
| dc.identifier.none.fl_str_mv |
https://riunet.upv.es/handle/10251/228960 |
| url |
https://riunet.upv.es/handle/10251/228960 |
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Español spa |
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Español |
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spa |
| dc.rights.none.fl_str_mv |
open access http://purl.org/coar/access_right/c_abf2 Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) http://creativecommons.org/licenses/by-nc-nd/4.0/ |
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info:eu-repo/semantics/openAccess |
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open access http://purl.org/coar/access_right/c_abf2 Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) http://creativecommons.org/licenses/by-nc-nd/4.0/ |
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openAccess |
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application/pdf text/html |
| dc.publisher.none.fl_str_mv |
Universitat Politècnica de València |
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Universitat Politècnica de València |
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reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia instname:Universitat Politècnica de València (UPV) |
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Universitat Politècnica de València (UPV) |
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RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
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RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
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