Communicational meanings of the clothing of the Puruhá indigenous nationality
[EN] This study explores the relevance and symbolism of the traditional garments of the Puruhá people, which aims to identify the communicational meanings of the clothing of this indigenous nationality belonging to the province of Chimborazo in Ecuador. A qualitative methodology and a semiotic analy...
| Autores: | , , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2025 |
| País: | España |
| Institución: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | español |
| OAI Identifier: | oai:riunet.upv.es:10251/228960 |
| Acceso en línea: | https://riunet.upv.es/handle/10251/228960 |
| Access Level: | acceso abierto |
| Palabra clave: | Communication Culture Identity Indigenous Puruhá Semiotic Clothing Comunicación Cultura Identidad Indígena Semiótica Vestimenta |
| Sumario: | [EN] This study explores the relevance and symbolism of the traditional garments of the Puruhá people, which aims to identify the communicational meanings of the clothing of this indigenous nationality belonging to the province of Chimborazo in Ecuador. A qualitative methodology and a semiotic analysis are applied, signs, symbols and colors are identified in the fabrics. Through semi-structured interviews and participant observation, the results include the evolution in clothing to industrial production with new materials. The predominant colors include red, pink, green, blue, and white, each with specific connotations; like, the tapes indicate marital status. It can be concluded that the clothing, luxurious in embroidery and symbols, acts as a code of communication: men wear pants and long shirts, while women wear wide skirts and ornaments on their heads, reflecting their identity in a multicultural context and preserving their cultural heritage. |
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