ESP Students Processing Multimodal Websites Through the Eye-tracking Technique

[EN] With the increasing importance of the Internet for teaching and learning, websites have become an interesting pedagogic resource as they entail interconnected modes of communication to convey meaning. When combined with multimodal website analysis, eye-tracking can provide valuable insights int...

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Detalles Bibliográficos
Autores: Bort-Mir, Lorena|||0000-0003-0067-6492, Fortanet Gómez, Inmaculada
Tipo de recurso: artículo
Fecha de publicación:2024
País:España
Institución:Universitat Politècnica de València (UPV)
Repositorio:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
Idioma:inglés
OAI Identifier:oai:riunet.upv.es:10251/221969
Acceso en línea:https://riunet.upv.es/handle/10251/221969
Access Level:acceso abierto
Palabra clave:Eye-tracking
Language learning through technology
Multimodal website analysis
Website reading
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repository_id_str
spelling ESP Students Processing Multimodal Websites Through the Eye-tracking TechniqueBort-Mir, Lorena|||0000-0003-0067-6492Fortanet Gómez, InmaculadaEye-trackingLanguage learning through technologyMultimodal website analysisWebsite reading[EN] With the increasing importance of the Internet for teaching and learning, websites have become an interesting pedagogic resource as they entail interconnected modes of communication to convey meaning. When combined with multimodal website analysis, eye-tracking can provide valuable insights into how users engage with different modes of communication on a website. In this pilot experimental study, we analyze and compare how twenty-six Computer Science and Business and Law double degree students process two entrepreneurial websites to understand their meaning through eye-tracking (RealEyeTM online tool, https://www.realeye.io/). On the one hand, we analyze to what extent the eye-tracking technique contributes to the ESP students' perception of the multimodality of websites. On the other hand, we tested the students' reactions to using an activity with an eyetracker in ESP courses, and we compared the results between two academic backgrounds. Our results show more fixations on titles and body text than photos or graphics, and the overall reading pattern entails fast scanning with no significant differences between the two groups. This research proves that eye-tracking can be a valuable tool for understanding how people process multimodal texts. It can be used to improve the effectiveness of such texts for communication and learning.This research has been supported by the Ministry of Science, Innovation, and Universities [grant number PID2021-127827NB-I0]. This study has been developed as part of the research project funded by the Generalitat Valenciana. Grant ID: CIAICO/2021/069.Servicio de Publicaciones de la Universidad de MurciaDepartamento de Lingüística AplicadaFacultad de Bellas ArtesGrupo de Análisis de las Lenguas de Especialidad (GALE)Generalitat ValencianaAgencia Estatal de InvestigaciónRepositorio Institucional de la Universitat Politècnica de València Riunet20242024-01-01journal articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttps://riunet.upv.es/handle/10251/221969reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valénciainstname:Universitat Politècnica de València (UPV)InglésengAgencia Estatal de Investigación http://dx.doi.org/10.13039/501100011033 Plan Estatal de Investigación Científica y Técnica y de Innovación 2021-2023 PID2021-127827NB-I00 CIBERGENEROS Y DOCENCIA EN INGLES. ANALISIS MULTIMODAL DE LOS GENEROS DIGITALES DE USO ACADEMICO Y SU IMPLICACION PEDAGOGICA EN CONTEXTOS DE DOCENCIA UNIVERSITARIA EN INGLES.Generalitat Valenciana https://doi.org/10.13039/501100003359 CIAICO%2F2021%2F069open accesshttp://purl.org/coar/access_right/c_abf2Reconocimiento - No comercial - Compartir igual (by-nc-sa) http://creativecommons.org/licenses/by-nc-sa/4.0/info:eu-repo/semantics/openAccessoai:riunet.upv.es:10251/2219692026-06-13T07:49:27Z
dc.title.none.fl_str_mv ESP Students Processing Multimodal Websites Through the Eye-tracking Technique
title ESP Students Processing Multimodal Websites Through the Eye-tracking Technique
spellingShingle ESP Students Processing Multimodal Websites Through the Eye-tracking Technique
Bort-Mir, Lorena|||0000-0003-0067-6492
Eye-tracking
Language learning through technology
Multimodal website analysis
Website reading
title_short ESP Students Processing Multimodal Websites Through the Eye-tracking Technique
title_full ESP Students Processing Multimodal Websites Through the Eye-tracking Technique
title_fullStr ESP Students Processing Multimodal Websites Through the Eye-tracking Technique
title_full_unstemmed ESP Students Processing Multimodal Websites Through the Eye-tracking Technique
title_sort ESP Students Processing Multimodal Websites Through the Eye-tracking Technique
dc.creator.none.fl_str_mv Bort-Mir, Lorena|||0000-0003-0067-6492
Fortanet Gómez, Inmaculada
author Bort-Mir, Lorena|||0000-0003-0067-6492
author_facet Bort-Mir, Lorena|||0000-0003-0067-6492
Fortanet Gómez, Inmaculada
author_role author
author2 Fortanet Gómez, Inmaculada
author2_role author
dc.contributor.none.fl_str_mv Departamento de Lingüística Aplicada
Facultad de Bellas Artes
Grupo de Análisis de las Lenguas de Especialidad (GALE)
Generalitat Valenciana
Agencia Estatal de Investigación
Repositorio Institucional de la Universitat Politècnica de València Riunet
dc.subject.none.fl_str_mv Eye-tracking
Language learning through technology
Multimodal website analysis
Website reading
topic Eye-tracking
Language learning through technology
Multimodal website analysis
Website reading
description [EN] With the increasing importance of the Internet for teaching and learning, websites have become an interesting pedagogic resource as they entail interconnected modes of communication to convey meaning. When combined with multimodal website analysis, eye-tracking can provide valuable insights into how users engage with different modes of communication on a website. In this pilot experimental study, we analyze and compare how twenty-six Computer Science and Business and Law double degree students process two entrepreneurial websites to understand their meaning through eye-tracking (RealEyeTM online tool, https://www.realeye.io/). On the one hand, we analyze to what extent the eye-tracking technique contributes to the ESP students' perception of the multimodality of websites. On the other hand, we tested the students' reactions to using an activity with an eyetracker in ESP courses, and we compared the results between two academic backgrounds. Our results show more fixations on titles and body text than photos or graphics, and the overall reading pattern entails fast scanning with no significant differences between the two groups. This research proves that eye-tracking can be a valuable tool for understanding how people process multimodal texts. It can be used to improve the effectiveness of such texts for communication and learning.
publishDate 2024
dc.date.none.fl_str_mv 2024
2024-01-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://riunet.upv.es/handle/10251/221969
url https://riunet.upv.es/handle/10251/221969
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.relation.none.fl_str_mv Agencia Estatal de Investigación http://dx.doi.org/10.13039/501100011033 Plan Estatal de Investigación Científica y Técnica y de Innovación 2021-2023 PID2021-127827NB-I00 CIBERGENEROS Y DOCENCIA EN INGLES. ANALISIS MULTIMODAL DE LOS GENEROS DIGITALES DE USO ACADEMICO Y SU IMPLICACION PEDAGOGICA EN CONTEXTOS DE DOCENCIA UNIVERSITARIA EN INGLES.
Generalitat Valenciana https://doi.org/10.13039/501100003359 CIAICO%2F2021%2F069
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reconocimiento - No comercial - Compartir igual (by-nc-sa)
http://creativecommons.org/licenses/by-nc-sa/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reconocimiento - No comercial - Compartir igual (by-nc-sa)
http://creativecommons.org/licenses/by-nc-sa/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Servicio de Publicaciones de la Universidad de Murcia
publisher.none.fl_str_mv Servicio de Publicaciones de la Universidad de Murcia
dc.source.none.fl_str_mv reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
instname:Universitat Politècnica de València (UPV)
instname_str Universitat Politècnica de València (UPV)
reponame_str RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
collection RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
repository.name.fl_str_mv
repository.mail.fl_str_mv
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