Googie: arquitectura desinhibida, coches y hamburguesas. Restitución y análisis de la imagen de tres coffee shops californianos de posguerra
[EN] Googie style was an architecture language widely used in roadside coffee houses and restaurants in Southern California from the end of World War II to the 1960s. Characterized by shapes taken from the aerospace industry and colorful, flashy neon signs, it was hugely popular thanks to architects...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2023 |
| País: | España |
| Institución: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | español inglés |
| OAI Identifier: | oai:riunet.upv.es:10251/192750 |
| Acceso en línea: | https://riunet.upv.es/handle/10251/192750 |
| Access Level: | acceso abierto |
| Palabra clave: | Armét & Davis California Signs Googie Postwar Carteles Posguerra |
| Sumario: | [EN] Googie style was an architecture language widely used in roadside coffee houses and restaurants in Southern California from the end of World War II to the 1960s. Characterized by shapes taken from the aerospace industry and colorful, flashy neon signs, it was hugely popular thanks to architects like Armét & Davis, whose projects were instrumental in defining the postwar Californian coffee shop. The following article presents plans and analytical drawings elaborated by the article s authors of three such establishments. This original documentation will throw light on Googie s typical strategies for attracting customers, but also seeks to bring out in all its glory an architecture that for decades was belittled by the elite of the profession and by the specialized critics. |
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