Turismo, web 2.0 y Comunicación Interactiva en América Latina. Buenas prácticas y tendencias
Today, internet has become one of the channels most used for the promotion of destinations and tourism products. destinations through their websites seek to captivate potential tourists using interactive tools that show and enhance the benefits of the tourism product they offer and allow users to ha...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2017 |
| País: | España |
| Institución: | Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
| Repositorio: | Recercat. Dipósit de la Recerca de Catalunya |
| OAI Identifier: | oai:recercat.cat:10230/32675 |
| Acceso en línea: | http://hdl.handle.net/10230/32675 |
| Access Level: | acceso abierto |
| Palabra clave: | Comunicación interactiva Turismo latinoamérica Web turísticos Evaluación de la calidad interacción Interactive communication Tourism latin america Tourism web Quality assessment interaction |
| Sumario: | Today, internet has become one of the channels most used for the promotion of destinations and tourism products. destinations through their websites seek to captivate potential tourists using interactive tools that show and enhance the benefits of the tourism product they offer and allow users to have a personalized treatment in their visits. This research presents a case study on the quality of interactive communication established with users in the main websites of latin american tourist destinations. The results show the need to develop specific tools to evaluate the communication quality that is established through the interactive communication resources, increasingly essential in tourism communication. It also evidences the implementation, still incipient, of good practices of interactive communication in the promotion of tourism in latin america. |
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