Tourists’ willingness to pay to improve sustainability and experience at destination

Consolidated tourism destinations face certain challenges derived from aspects such as new client demands, growing competition, the problems of overtourism and tourism-phobia, and the modernization of infrastructures. The creation of taxes and/or public fees that affect tourism activities is one pot...

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Detalles Bibliográficos
Autores: Durán Román, José Luis, Cárdenas García, Pablo Juan, Pulido Fernández, Juan Ignacio
Tipo de recurso: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2021
País:España
Institución:Universidad de Jaén
Repositorio:RUJA. Repositorio Institucional de la Producción Científica de la Universidad de Jaén
OAI Identifier:oai:ruja.ujaen.es:10953/1354
Acceso en línea:https://doi.org/10.1016/j.jdmm.2020.100540
https://www.sciencedirect.com/science/article/abs/pii/S2212571X20301621
https://hdl.handle.net/10953/1354
Access Level:acceso abierto
Palabra clave:Tourist tax, Willingness to pay, Sociodemographic profile, Elasticity, Tourist destination, Sustainability, Decision trees
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spelling Tourists’ willingness to pay to improve sustainability and experience at destinationDurán Román, José LuisCárdenas García, Pablo JuanPulido Fernández, Juan IgnacioTourist tax, Willingness to pay, Sociodemographic profile, Elasticity, Tourist destination, Sustainability, Decision treesConsolidated tourism destinations face certain challenges derived from aspects such as new client demands, growing competition, the problems of overtourism and tourism-phobia, and the modernization of infrastructures. The creation of taxes and/or public fees that affect tourism activities is one potential option for public managers facing these difficulties. The objective of this study is to determine tourists’ willingness to pay in order to increase the income of public managers to create these types of policies. The study was carried out in Andalusia, a region of southern Spain with high rates of tourism, which received some 32.4 million tourists in 2019. A survey was conducted on 1068 tourists at the main tourism arrival points of this region. First, factors influencing the willingness and amount to be paid by each tourist were identified; for this, distinct statistical techniques were used (binary logistic regression and decision trees). Second, the sensitivity of tourism demand was analyzed with regard to the establishment of these types of taxes and public fees, concluding that tourism demand is inelastic in the face of a moderate increase in prices resulting from the creation of taxes and/or public fees.Elsevier202320232021info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersionapplication/pdfhttps://doi.org/10.1016/j.jdmm.2020.100540https://www.sciencedirect.com/science/article/abs/pii/S2212571X20301621https://hdl.handle.net/10953/1354reponame:RUJA. Repositorio Institucional de la Producción Científica de la Universidad de Jaéninstname:Universidad de JaénInglésJournal of Destination Marketing & ManagementAtribución-NoComercial-SinDerivadas 3.0 Españahttp://creativecommons.org/licenses/by-nc-nd/3.0/es/info:eu-repo/semantics/openAccessoai:ruja.ujaen.es:10953/13542026-06-24T12:41:07Z
dc.title.none.fl_str_mv Tourists’ willingness to pay to improve sustainability and experience at destination
title Tourists’ willingness to pay to improve sustainability and experience at destination
spellingShingle Tourists’ willingness to pay to improve sustainability and experience at destination
Durán Román, José Luis
Tourist tax, Willingness to pay, Sociodemographic profile, Elasticity, Tourist destination, Sustainability, Decision trees
title_short Tourists’ willingness to pay to improve sustainability and experience at destination
title_full Tourists’ willingness to pay to improve sustainability and experience at destination
title_fullStr Tourists’ willingness to pay to improve sustainability and experience at destination
title_full_unstemmed Tourists’ willingness to pay to improve sustainability and experience at destination
title_sort Tourists’ willingness to pay to improve sustainability and experience at destination
dc.creator.none.fl_str_mv Durán Román, José Luis
Cárdenas García, Pablo Juan
Pulido Fernández, Juan Ignacio
author Durán Román, José Luis
author_facet Durán Román, José Luis
Cárdenas García, Pablo Juan
Pulido Fernández, Juan Ignacio
author_role author
author2 Cárdenas García, Pablo Juan
Pulido Fernández, Juan Ignacio
author2_role author
author
dc.subject.none.fl_str_mv Tourist tax, Willingness to pay, Sociodemographic profile, Elasticity, Tourist destination, Sustainability, Decision trees
topic Tourist tax, Willingness to pay, Sociodemographic profile, Elasticity, Tourist destination, Sustainability, Decision trees
description Consolidated tourism destinations face certain challenges derived from aspects such as new client demands, growing competition, the problems of overtourism and tourism-phobia, and the modernization of infrastructures. The creation of taxes and/or public fees that affect tourism activities is one potential option for public managers facing these difficulties. The objective of this study is to determine tourists’ willingness to pay in order to increase the income of public managers to create these types of policies. The study was carried out in Andalusia, a region of southern Spain with high rates of tourism, which received some 32.4 million tourists in 2019. A survey was conducted on 1068 tourists at the main tourism arrival points of this region. First, factors influencing the willingness and amount to be paid by each tourist were identified; for this, distinct statistical techniques were used (binary logistic regression and decision trees). Second, the sensitivity of tourism demand was analyzed with regard to the establishment of these types of taxes and public fees, concluding that tourism demand is inelastic in the face of a moderate increase in prices resulting from the creation of taxes and/or public fees.
publishDate 2021
dc.date.none.fl_str_mv 2021
2023
2023
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/acceptedVersion
format article
status_str acceptedVersion
dc.identifier.none.fl_str_mv https://doi.org/10.1016/j.jdmm.2020.100540
https://www.sciencedirect.com/science/article/abs/pii/S2212571X20301621
https://hdl.handle.net/10953/1354
url https://doi.org/10.1016/j.jdmm.2020.100540
https://www.sciencedirect.com/science/article/abs/pii/S2212571X20301621
https://hdl.handle.net/10953/1354
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Journal of Destination Marketing & Management
dc.rights.none.fl_str_mv Atribución-NoComercial-SinDerivadas 3.0 España
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Atribución-NoComercial-SinDerivadas 3.0 España
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:RUJA. Repositorio Institucional de la Producción Científica de la Universidad de Jaén
instname:Universidad de Jaén
instname_str Universidad de Jaén
reponame_str RUJA. Repositorio Institucional de la Producción Científica de la Universidad de Jaén
collection RUJA. Repositorio Institucional de la Producción Científica de la Universidad de Jaén
repository.name.fl_str_mv
repository.mail.fl_str_mv
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