Information impact on consumers' perceptions towards aquaculture: Dismantling the myth about feeds for farmed fish

Aquaculture products are commonplace in markets around the world. However, despite efforts to minimize the negative perceptions towards aquaculture, several misbeliefs or myths still persist, and thus globally consumers tend to value wild fish more highly than farmed fish . The lack of information h...

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Detalles Bibliográficos
Autores: Soler Membrives, Anna, Constenla Matalobos, Maria, Escobar Gonzalez, Cristina, Flos Bassols, Rosa, Gil Roig, José María|||0000-0003-3313-9052, Luzón, Virginia, Piferrer Circuns, Francesc, Reig Puig, Lourdes|||0000-0003-2423-8657
Tipo de recurso: artículo
Fecha de publicación:2021
País:España
Institución:Universitat Politècnica de Catalunya (UPC)
Repositorio:UPCommons. Portal del coneixement obert de la UPC
Idioma:inglés
OAI Identifier:oai:upcommons.upc.edu:2117/358198
Acceso en línea:https://hdl.handle.net/2117/358198
https://dx.doi.org/10.1016/j.aquaculture.2021.737137
Access Level:acceso abierto
Palabra clave:Aquaculture
Seafood consumption
Perception
Sociodemographic factors
Knowledge about aquaculture
Agrotech
Aqüicultura
Àrees temàtiques de la UPC::Enginyeria agroalimentària::Pesca::Aqüicultura
Descripción
Sumario:Aquaculture products are commonplace in markets around the world. However, despite efforts to minimize the negative perceptions towards aquaculture, several misbeliefs or myths still persist, and thus globally consumers tend to value wild fish more highly than farmed fish . The lack of information has been shown to be one of the most important causes of this preference, driving buying decisions to be more emotional than rational. The aim of this study was to determine whether scientific-supported information contrasting one myth could contribute to a better perception of farmed products.