Perceived value, satisfaction and future intentions in sport services Putting congruence and brand trust in the equation – linear models vs QCA
The purpose of this paper is to analyze the role of brand-related variables as congruence and brand trust on the traditional model formed by perceived quality, perceived value (PV) and satisfaction, in order to compare predictive models for the variables of PV, satisfaction and future intentions of...
| Autores: | , , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2019 |
| País: | España |
| Institución: | Universidad Católica de Valencia San Vicente Mártir |
| Repositorio: | RIUCV. Repositorio de la Universidad Católica de Valencia San Vicente Mártir |
| Idioma: | inglés |
| OAI Identifier: | oai:riucv.ucv.es:20.500.12466/1668 |
| Acceso en línea: | http://hdl.handle.net/20.500.12466/1668 |
| Access Level: | acceso abierto |
| Palabra clave: | Consumer behaviour Brand image Hierarchical regression model Qualitative comparative analysis Sport services Análisis comparativo cualitativo Modelos de regresión jerárquica Imagen de marca Servicios deportivos Comportamiento del consumidor 2411.06 Fisiología del Ejercicio |
| Sumario: | The purpose of this paper is to analyze the role of brand-related variables as congruence and brand trust on the traditional model formed by perceived quality, perceived value (PV) and satisfaction, in order to compare predictive models for the variables of PV, satisfaction and future intentions of 683 users of sports services. |
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