Breakfast food advertisements in mediterranean countries: products' sugar content in the adverts from 2015 to 2019

Although Spain was considered to be the healthiest country in the world in 2019, some studies reported that Mediterranean diet (MD) adherence, especially for breakfast, is low among children in Mediterranean countries, where child obesity is increasing alarmingly. This study correlated longitudinall...

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Detalles Bibliográficos
Autor: Montaña Blasco, Mireia
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2020
País:España
Institución:Universitat Oberta de Catalunya (UOC)
Repositorio:O2, repositorio institucional de la UOC
OAI Identifier:oai:openaccess.uoc.edu:10609/130896
Acceso en línea:https://hdl.handle.net/10609/130896
Access Level:acceso abierto
Palabra clave:breakfast
childhood obesity
food advertising
food policy
media
Mediterranean diet
sugar-sweetened food
desayuno
obesidad infantil
publicidad alimentaria
política alimentaria
medios de comunicación
dieta mediterránea
alimentos endulzados con azúcar
esmorzar
obesitat infantil
publicitat alimentària
política alimentària
mitjans de comunicació
dieta mediterrània
menjar endolcit amb sucre
Diet
Alimentació
Alimentación
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oai_identifier_str oai:openaccess.uoc.edu:10609/130896
network_acronym_str ES
network_name_str España
repository_id_str
spelling Breakfast food advertisements in mediterranean countries: products' sugar content in the adverts from 2015 to 2019Montaña Blasco, Mireiabreakfastchildhood obesityfood advertisingfood policymediaMediterranean dietsugar-sweetened fooddesayunoobesidad infantilpublicidad alimentariapolítica alimentariamedios de comunicacióndieta mediterráneaalimentos endulzados con azúcaresmorzarobesitat infantilpublicitat alimentàriapolítica alimentàriamitjans de comunicaciódieta mediterràniamenjar endolcit amb sucreDietAlimentacióAlimentaciónAlthough Spain was considered to be the healthiest country in the world in 2019, some studies reported that Mediterranean diet (MD) adherence, especially for breakfast, is low among children in Mediterranean countries, where child obesity is increasing alarmingly. This study correlated longitudinally the sugar content of breakfast products with advertising strategies. The research design applied quantitative analysis to compile the advertising data from 2015 to 2019 for all media, qualitative analysis of the content, and the use of popular characters to promote the food purchase. Additionally, a nutritional analysis was used to determine the products sugar content. The results were analyzed according to the target they were aimed at (adults or children). Results showed that the Spanish food industry promoted unhealthy products for breakfast, especially those targeted to children, with very high sugar content. To improve the childhood obesity rate in Spain, greater involvement from the food industry is needed. The reformulation of breakfast products must be a priority along with additional sugar reduction strategies so as not to lose adherence to MD in younger generations. More nutrition education is necessary among children, especially on balanced breakfast consumption, a basic meal that helps children to concentrate better in class during the morning.ChildrenUniversitat Oberta de Catalunya (UOC)202120212020info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://hdl.handle.net/10609/130896reponame:O2, repositorio institucional de la UOCinstname:Universitat Oberta de Catalunya (UOC)InglésChildren, 2020, 8(1)http://doi.org/10.3390/children8010014CC BYhttp://creativecommons.org/licenses/by/3.0/es/info:eu-repo/semantics/openAccessoai:openaccess.uoc.edu:10609/1308962026-05-28T12:42:01Z
dc.title.none.fl_str_mv Breakfast food advertisements in mediterranean countries: products' sugar content in the adverts from 2015 to 2019
title Breakfast food advertisements in mediterranean countries: products' sugar content in the adverts from 2015 to 2019
spellingShingle Breakfast food advertisements in mediterranean countries: products' sugar content in the adverts from 2015 to 2019
Montaña Blasco, Mireia
breakfast
childhood obesity
food advertising
food policy
media
Mediterranean diet
sugar-sweetened food
desayuno
obesidad infantil
publicidad alimentaria
política alimentaria
medios de comunicación
dieta mediterránea
alimentos endulzados con azúcar
esmorzar
obesitat infantil
publicitat alimentària
política alimentària
mitjans de comunicació
dieta mediterrània
menjar endolcit amb sucre
Diet
Alimentació
Alimentación
title_short Breakfast food advertisements in mediterranean countries: products' sugar content in the adverts from 2015 to 2019
title_full Breakfast food advertisements in mediterranean countries: products' sugar content in the adverts from 2015 to 2019
title_fullStr Breakfast food advertisements in mediterranean countries: products' sugar content in the adverts from 2015 to 2019
title_full_unstemmed Breakfast food advertisements in mediterranean countries: products' sugar content in the adverts from 2015 to 2019
title_sort Breakfast food advertisements in mediterranean countries: products' sugar content in the adverts from 2015 to 2019
dc.creator.none.fl_str_mv Montaña Blasco, Mireia
author Montaña Blasco, Mireia
author_facet Montaña Blasco, Mireia
author_role author
dc.contributor.none.fl_str_mv Universitat Oberta de Catalunya (UOC)
dc.subject.none.fl_str_mv breakfast
childhood obesity
food advertising
food policy
media
Mediterranean diet
sugar-sweetened food
desayuno
obesidad infantil
publicidad alimentaria
política alimentaria
medios de comunicación
dieta mediterránea
alimentos endulzados con azúcar
esmorzar
obesitat infantil
publicitat alimentària
política alimentària
mitjans de comunicació
dieta mediterrània
menjar endolcit amb sucre
Diet
Alimentació
Alimentación
topic breakfast
childhood obesity
food advertising
food policy
media
Mediterranean diet
sugar-sweetened food
desayuno
obesidad infantil
publicidad alimentaria
política alimentaria
medios de comunicación
dieta mediterránea
alimentos endulzados con azúcar
esmorzar
obesitat infantil
publicitat alimentària
política alimentària
mitjans de comunicació
dieta mediterrània
menjar endolcit amb sucre
Diet
Alimentació
Alimentación
description Although Spain was considered to be the healthiest country in the world in 2019, some studies reported that Mediterranean diet (MD) adherence, especially for breakfast, is low among children in Mediterranean countries, where child obesity is increasing alarmingly. This study correlated longitudinally the sugar content of breakfast products with advertising strategies. The research design applied quantitative analysis to compile the advertising data from 2015 to 2019 for all media, qualitative analysis of the content, and the use of popular characters to promote the food purchase. Additionally, a nutritional analysis was used to determine the products sugar content. The results were analyzed according to the target they were aimed at (adults or children). Results showed that the Spanish food industry promoted unhealthy products for breakfast, especially those targeted to children, with very high sugar content. To improve the childhood obesity rate in Spain, greater involvement from the food industry is needed. The reformulation of breakfast products must be a priority along with additional sugar reduction strategies so as not to lose adherence to MD in younger generations. More nutrition education is necessary among children, especially on balanced breakfast consumption, a basic meal that helps children to concentrate better in class during the morning.
publishDate 2020
dc.date.none.fl_str_mv 2020
2021
2021
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/10609/130896
url https://hdl.handle.net/10609/130896
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Children, 2020, 8(1)
http://doi.org/10.3390/children8010014
dc.rights.none.fl_str_mv CC BY
http://creativecommons.org/licenses/by/3.0/es/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv CC BY
http://creativecommons.org/licenses/by/3.0/es/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Children
publisher.none.fl_str_mv Children
dc.source.none.fl_str_mv reponame:O2, repositorio institucional de la UOC
instname:Universitat Oberta de Catalunya (UOC)
instname_str Universitat Oberta de Catalunya (UOC)
reponame_str O2, repositorio institucional de la UOC
collection O2, repositorio institucional de la UOC
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1869421639649722368
score 15.301603

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