Managing induced tourism image: relational patterns and the life cycle

The tourism image is an element that conditions the competitiveness of tourism destinations by making them stand out in the minds of tourists. In this context, marketers of tourism destinations endeavour to create an induced image based on their identity and distinctive characteristics.A number of a...

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Detalles Bibliográficos
Autores: Camprubí Subirana, Raquel, Guia, Jaume, Comas Trayter, Jordi
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2009
País:España
Institución:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:10256/9635
Acceso en línea:http://hdl.handle.net/10256/9635
Access Level:acceso abierto
Palabra clave:Turisme
Tourism
Turisme -- Màrqueting
Tourism -- Marketing
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spelling Managing induced tourism image: relational patterns and the life cycleCamprubí Subirana, RaquelGuia, JaumeComas Trayter, JordiTurismeTourismTurisme -- MàrquetingTourism -- MarketingThe tourism image is an element that conditions the competitiveness of tourism destinations by making them stand out in the minds of tourists. In this context, marketers of tourism destinations endeavour to create an induced image based on their identity and distinctive characteristics.A number of authors have also recognized the complexity of tourism destinations and the need for coordination and cooperation among all tourism agents, in order to supply a satisfactory tourist product and be competitive in the tourism market. Therefore, tourism agents at the destination need to develop and integrate strategic marketing plans.The aim of this paper is to determine how cities of similar cultures use their resources with the purpose of developing a distinctive induced tourism image to attract tourists and the extent of coordination and cooperation among the various tourism agents of a destination in the process of induced image creation.In order to accomplish these aims, a comparative analysis of the induced image of two cultural cities is presented, Girona (Spain) and Perpignan (France). The induced image is assessed through the content analysis of promotional brochures and the extent of cooperation with in-depth interviews of the main tourism agents of these destinations.Despite the similarities of both cities in terms of tourism resources, results show the use of different attributes to configure the induced image of each destination, as well as a different configuration of the network of tourism agents that participate in the process of induced image creationInstitut za turizam2009info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/10256/9635http://hdl.handle.net/10256/9635© Tourism : An International Interdisciplinary Journal, 2009, vol. 57, núm. 3, p. 241-258Articles publicats (D-OGEDP)reponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)Inglésinfo:eu-repo/semantics/altIdentifier/issn/1332-7461info:eu-repo/semantics/altIdentifier/eissn/1849-1545Tots els drets reservatsinfo:eu-repo/semantics/openAccessoai:recercat.cat:10256/96352026-05-29T05:05:01Z
dc.title.none.fl_str_mv Managing induced tourism image: relational patterns and the life cycle
title Managing induced tourism image: relational patterns and the life cycle
spellingShingle Managing induced tourism image: relational patterns and the life cycle
Camprubí Subirana, Raquel
Turisme
Tourism
Turisme -- Màrqueting
Tourism -- Marketing
title_short Managing induced tourism image: relational patterns and the life cycle
title_full Managing induced tourism image: relational patterns and the life cycle
title_fullStr Managing induced tourism image: relational patterns and the life cycle
title_full_unstemmed Managing induced tourism image: relational patterns and the life cycle
title_sort Managing induced tourism image: relational patterns and the life cycle
dc.creator.none.fl_str_mv Camprubí Subirana, Raquel
Guia, Jaume
Comas Trayter, Jordi
author Camprubí Subirana, Raquel
author_facet Camprubí Subirana, Raquel
Guia, Jaume
Comas Trayter, Jordi
author_role author
author2 Guia, Jaume
Comas Trayter, Jordi
author2_role author
author
dc.subject.none.fl_str_mv Turisme
Tourism
Turisme -- Màrqueting
Tourism -- Marketing
topic Turisme
Tourism
Turisme -- Màrqueting
Tourism -- Marketing
description The tourism image is an element that conditions the competitiveness of tourism destinations by making them stand out in the minds of tourists. In this context, marketers of tourism destinations endeavour to create an induced image based on their identity and distinctive characteristics.A number of authors have also recognized the complexity of tourism destinations and the need for coordination and cooperation among all tourism agents, in order to supply a satisfactory tourist product and be competitive in the tourism market. Therefore, tourism agents at the destination need to develop and integrate strategic marketing plans.The aim of this paper is to determine how cities of similar cultures use their resources with the purpose of developing a distinctive induced tourism image to attract tourists and the extent of coordination and cooperation among the various tourism agents of a destination in the process of induced image creation.In order to accomplish these aims, a comparative analysis of the induced image of two cultural cities is presented, Girona (Spain) and Perpignan (France). The induced image is assessed through the content analysis of promotional brochures and the extent of cooperation with in-depth interviews of the main tourism agents of these destinations.Despite the similarities of both cities in terms of tourism resources, results show the use of different attributes to configure the induced image of each destination, as well as a different configuration of the network of tourism agents that participate in the process of induced image creation
publishDate 2009
dc.date.none.fl_str_mv 2009
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10256/9635
http://hdl.handle.net/10256/9635
url http://hdl.handle.net/10256/9635
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv info:eu-repo/semantics/altIdentifier/issn/1332-7461
info:eu-repo/semantics/altIdentifier/eissn/1849-1545
dc.rights.none.fl_str_mv Tots els drets reservats
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Tots els drets reservats
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Institut za turizam
publisher.none.fl_str_mv Institut za turizam
dc.source.none.fl_str_mv © Tourism : An International Interdisciplinary Journal, 2009, vol. 57, núm. 3, p. 241-258
Articles publicats (D-OGEDP)
reponame:Recercat. Dipósit de la Recerca de Catalunya
instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
instname_str Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
reponame_str Recercat. Dipósit de la Recerca de Catalunya
collection Recercat. Dipósit de la Recerca de Catalunya
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.811543

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