Popularization through press advertisements: mobile telephony in Spain (1994-1999)

This paper explores the combined effects of everyday life technological devices and advertisements in constituting an efficient way to scientific popularization. We, therefore, analyze mobile telephony advertisements published in a high-circulation Spanish newspaper -La Vanguardia- between 1994 and...

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Detalles Bibliográficos
Autores: Fernández-Ardèvol, Mireia, Ferran Boleda, Jordi
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2017
País:España
Institución:Universitat Oberta de Catalunya (UOC)
Repositorio:O2, repositorio institucional de la UOC
OAI Identifier:oai:openaccess.uoc.edu:10609/77451
Acceso en línea:https://hdl.handle.net/10609/77451
Access Level:acceso abierto
Palabra clave:science communication
popularization of science and technology
comunicació científica
divulgació de la ciència i la tecnologia
comunicación científica
divulgación de la ciencia y la tecnología
Science news
Divulgació científica
Divulgación científica
id ES_d88a2df018cb45e2f90e235ea80ceaec
oai_identifier_str oai:openaccess.uoc.edu:10609/77451
network_acronym_str ES
network_name_str España
repository_id_str
spelling Popularization through press advertisements: mobile telephony in Spain (1994-1999)Fernández-Ardèvol, MireiaFerran Boleda, Jordiscience communicationpopularization of science and technologycomunicació científicadivulgació de la ciència i la tecnologiacomunicación científicadivulgación de la ciencia y la tecnologíaScience newsDivulgació científicaDivulgación científicaThis paper explores the combined effects of everyday life technological devices and advertisements in constituting an efficient way to scientific popularization. We, therefore, analyze mobile telephony advertisements published in a high-circulation Spanish newspaper -La Vanguardia- between 1994 and 1999. We identify content that promoted knowledge about the devices, the service, or the uses of this groundbreaking technology. Advertisements also attach attributes to technology-modernity, freedom, or efficiency. We suggest that the analysis of advertisements that promote everyday life digital devices allows a better understanding of what (digital) technology means to publics.Journal of Science CommunicationUniversitat Oberta de Catalunya (UOC)Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)Universitat Autònoma de Barcelona (UAB)201820182017info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://hdl.handle.net/10609/77451reponame:O2, repositorio institucional de la UOCinstname:Universitat Oberta de Catalunya (UOC)InglésJournal of Science Communication, 2017, 16(3)https://doi.org/10.22323/2.16030211CC BY-NC-NDhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/info:eu-repo/semantics/openAccessoai:openaccess.uoc.edu:10609/774512026-05-28T12:42:01Z
dc.title.none.fl_str_mv Popularization through press advertisements: mobile telephony in Spain (1994-1999)
title Popularization through press advertisements: mobile telephony in Spain (1994-1999)
spellingShingle Popularization through press advertisements: mobile telephony in Spain (1994-1999)
Fernández-Ardèvol, Mireia
science communication
popularization of science and technology
comunicació científica
divulgació de la ciència i la tecnologia
comunicación científica
divulgación de la ciencia y la tecnología
Science news
Divulgació científica
Divulgación científica
title_short Popularization through press advertisements: mobile telephony in Spain (1994-1999)
title_full Popularization through press advertisements: mobile telephony in Spain (1994-1999)
title_fullStr Popularization through press advertisements: mobile telephony in Spain (1994-1999)
title_full_unstemmed Popularization through press advertisements: mobile telephony in Spain (1994-1999)
title_sort Popularization through press advertisements: mobile telephony in Spain (1994-1999)
dc.creator.none.fl_str_mv Fernández-Ardèvol, Mireia
Ferran Boleda, Jordi
author Fernández-Ardèvol, Mireia
author_facet Fernández-Ardèvol, Mireia
Ferran Boleda, Jordi
author_role author
author2 Ferran Boleda, Jordi
author2_role author
dc.contributor.none.fl_str_mv Universitat Oberta de Catalunya (UOC)
Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)
Universitat Autònoma de Barcelona (UAB)
dc.subject.none.fl_str_mv science communication
popularization of science and technology
comunicació científica
divulgació de la ciència i la tecnologia
comunicación científica
divulgación de la ciencia y la tecnología
Science news
Divulgació científica
Divulgación científica
topic science communication
popularization of science and technology
comunicació científica
divulgació de la ciència i la tecnologia
comunicación científica
divulgación de la ciencia y la tecnología
Science news
Divulgació científica
Divulgación científica
description This paper explores the combined effects of everyday life technological devices and advertisements in constituting an efficient way to scientific popularization. We, therefore, analyze mobile telephony advertisements published in a high-circulation Spanish newspaper -La Vanguardia- between 1994 and 1999. We identify content that promoted knowledge about the devices, the service, or the uses of this groundbreaking technology. Advertisements also attach attributes to technology-modernity, freedom, or efficiency. We suggest that the analysis of advertisements that promote everyday life digital devices allows a better understanding of what (digital) technology means to publics.
publishDate 2017
dc.date.none.fl_str_mv 2017
2018
2018
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/10609/77451
url https://hdl.handle.net/10609/77451
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Journal of Science Communication, 2017, 16(3)
https://doi.org/10.22323/2.16030211
dc.rights.none.fl_str_mv CC BY-NC-ND
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv CC BY-NC-ND
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Journal of Science Communication
publisher.none.fl_str_mv Journal of Science Communication
dc.source.none.fl_str_mv reponame:O2, repositorio institucional de la UOC
instname:Universitat Oberta de Catalunya (UOC)
instname_str Universitat Oberta de Catalunya (UOC)
reponame_str O2, repositorio institucional de la UOC
collection O2, repositorio institucional de la UOC
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1869421181484924928
score 15,300719

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