Popularization through press advertisements: mobile telephony in Spain (1994-1999)
This paper explores the combined effects of everyday life technological devices and advertisements in constituting an efficient way to scientific popularization. We, therefore, analyze mobile telephony advertisements published in a high-circulation Spanish newspaper -La Vanguardia- between 1994 and...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2017 |
| País: | España |
| Institución: | Universitat Oberta de Catalunya (UOC) |
| Repositorio: | O2, repositorio institucional de la UOC |
| OAI Identifier: | oai:openaccess.uoc.edu:10609/77451 |
| Acceso en línea: | https://hdl.handle.net/10609/77451 |
| Access Level: | acceso abierto |
| Palabra clave: | science communication popularization of science and technology comunicació científica divulgació de la ciència i la tecnologia comunicación científica divulgación de la ciencia y la tecnología Science news Divulgació científica Divulgación científica |
| Sumario: | This paper explores the combined effects of everyday life technological devices and advertisements in constituting an efficient way to scientific popularization. We, therefore, analyze mobile telephony advertisements published in a high-circulation Spanish newspaper -La Vanguardia- between 1994 and 1999. We identify content that promoted knowledge about the devices, the service, or the uses of this groundbreaking technology. Advertisements also attach attributes to technology-modernity, freedom, or efficiency. We suggest that the analysis of advertisements that promote everyday life digital devices allows a better understanding of what (digital) technology means to publics. |
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