Why Do People Return to Video Platforms? Millennials and Centennials on TikTok
This article is part of the issue “New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations” edited by Luis M. Romero‐Rodríguez (Rey Juan Carlos University), Santiago Tejedor (Autonomous University of Barcelona) and Inmaculada Berlanga (International University of...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | España |
| Institución: | Universidad de León |
| Repositorio: | BULERIA. Repositorio Institucional de la Universidad de León |
| OAI Identifier: | oai:buleria.unileon.es:10612/21623 |
| Acceso en línea: | https://www.cogitatiopress.com/mediaandcommunication/article/view/4737 https://hdl.handle.net/10612/21623 |
| Access Level: | acceso abierto |
| Palabra clave: | Economía Marketing Centennials Continuance motivation Millennials Social networks Stickiness TikTok Video creation Video sharing behaviour |
| Sumario: | This article is part of the issue “New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations” edited by Luis M. Romero‐Rodríguez (Rey Juan Carlos University), Santiago Tejedor (Autonomous University of Barcelona) and Inmaculada Berlanga (International University of La Rioja). |
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