“Tá, tá movimentando”: The Publish Industry and TikTok in Brazil: The Publish Industry and TikTok in Brazil
This research intent to unterstand how booktok community, through the TikTok plataform apropriations made by the users, impacts Brazil’s publishing industry. Our purpose is to attempt at how the booktoker readers update the concept of shared reading in the digital age, the impacting on literary cons...
| Authors: | , |
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2023 |
| Country: | Brasil |
| Institution: | Escola Superior de Propaganda e Marketing (ESPM) |
| Repository: | Comunicação, Mídia e Consumo (Online) |
| Language: | Portuguese English |
| OAI Identifier: | oai:ojs.revistacmc.espm.br:article/2802 |
| Online Access: | https://revistacmc.espm.br/revistacmc/article/view/2802 |
| Access Level: | Open access |
| Keyword: | Booktoker Booktok TikTok Leitura Compartilhada mercado editorial shared reading publishing industry |
| Summary: | This research intent to unterstand how booktok community, through the TikTok plataform apropriations made by the users, impacts Brazil’s publishing industry. Our purpose is to attempt at how the booktoker readers update the concept of shared reading in the digital age, the impacting on literary consumption and on new practices of popularization of reading. Methodologically, was made an exploratory study with a qualitative bias, inspired by netnography. The hashtags #fofocaliterária and #booktokbr were monitored from December 2021 to July 2022, with the collection of videos classified by the platform as most relevant. The results point to the diversity of contents and the influential role of booktokers as important agents for the publishing market. |
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