Right messages for the right site: On-line creative strategies by Japanese multinational corporations
This is an Accepted Manuscript of an article published by Taylor & Francis Group inJournal of Marketing Communications on (2003), available online at:http://www.tandfonline.com/http://dx.doi.org/10.1080/1352726032000129908
| Autores: | , |
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| Formato: | artículo |
| Fecha de publicación: | 2003 |
| País: | España |
| Recursos: | Universidad Autónoma de Madrid |
| Repositorio: | Biblos-e Archivo. Repositorio Institucional de la UAM |
| Idioma: | inglés |
| OAI Identifier: | oai:repositorio.uam.es:10486/669260 |
| Acesso em linha: | http://hdl.handle.net/10486/669260 https://dx.doi.org/10.1080/1352726032000129908 |
| Access Level: | acceso abierto |
| Palavra-chave: | Content analysis Creative strategies Internet research Japan Marketing communications Standardization Economía Empresa |
| Resumo: | This is an Accepted Manuscript of an article published by Taylor & Francis Group inJournal of Marketing Communications on (2003), available online at:http://www.tandfonline.com/http://dx.doi.org/10.1080/1352726032000129908 |
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