Strategies by design towards creative ecosystems of social innovation

[EN] Social innovation depends on a process of systemic change. In order to achieve it, unsustainable ways of life have to be challenged, and social learning processes promoted. The latter must be able to catalyze creative ecosystems’ immanent capacity of developing innovative solutions able to tran...

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Detalles Bibliográficos
Autores: Freire, Karine, Del Gaudio, Chiara, Franzato, Carlo
Tipo de recurso: capítulo de libro
Fecha de publicación:2016
País:España
Institución:Universitat Politècnica de València (UPV)
Repositorio:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
Idioma:pta
OAI Identifier:oai:riunet.upv.es:10251/89541
Acceso en línea:https://riunet.upv.es/handle/10251/89541
Access Level:acceso abierto
Palabra clave:Strategies
Design
Creativity
Innovation
Descripción
Sumario:[EN] Social innovation depends on a process of systemic change. In order to achieve it, unsustainable ways of life have to be challenged, and social learning processes promoted. The latter must be able to catalyze creative ecosystems’ immanent capacity of developing innovative solutions able to transform society towards collective wellbeing. Creative ecosystems are interactive social organizations that produce multiple, complex and dynamic connections which allow their own existence and sustainable development. Design contributes to this framework by applying it processes for development of socio-technical devices for world transformation: products, services, product-service systems, but also social technologies that support government dynamics, as well as the organizing and transforming ones that take place in, to or by society. This paper aims at identifying which design strategies can be applied in creative ecosystems of social innovation. Thus, firstly the authors present the concept of social innovation and some strategies for fostering it, i.e. strategies based on toolkits, strategies for the diffusion of business models based on standardized formats or franchising, strategies of organic growth, or even institutional support innovation programs. Therefore, through an ecosystem perspective, the paper evolves the design-driven innovation process proposed by Roberto Verganti, redirecting it towards social innovation. Finally, it highlights two processes that are interwoven with the one of design-driven social innovation, i.e. the processes of infrastructuring and seeding. Infrastructuring is about the development and practice of relations among the actors of an ecosystem aiming at fostering a social scenario that enables the design activity of the ecosystem as a whole. On the other hand, seeding aims at the creating seeds of the social innovations developed within the ecosystem, thus fostering their diffusion and autonomous growth there or in other ecosystems.