Neuromarketing Aplicado a la Educación. Análisis de la enseñanza presencial versus la enseñanza online

[EN] The use of new technologies applied to e-learning has created a few issues related to the attention, as well as the improvement (or the lack) of learning. Thanks to the knowledge and technologies applied in neuromarketing, it has been proven that the levels of attention and commitment to learni...

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Detalhes bibliográficos
Autores: Bellido García, Isabel, Lomello, Magdalena, Serrano Agudelo, Daniel, Olarte Valencia, Michael Stiwen, Pérez Micharet, Paula, Larios de Medrano Gutiérrez, Ana, Gil Escobedo, Joaquín, Fernández Magdalena, Ana Isabel, Nicolás Mera, Alejandro, Jiménez Galera, María Irene, Juárez Varón, David|||0000-0003-3251-8851
Formato: capítulo de livro
Fecha de publicación:2022
País:España
Recursos:Universitat Politècnica de València (UPV)
Repositorio:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
Idioma:español
OAI Identifier:oai:riunet.upv.es:10251/190652
Acesso em linha:https://riunet.upv.es/handle/10251/190652
Access Level:acceso abierto
Palavra-chave:Face-to-face education
E-learning
Neuromarketing
Enseñanza presencial
Enseñanza online
Descrição
Resumo:[EN] The use of new technologies applied to e-learning has created a few issues related to the attention, as well as the improvement (or the lack) of learning. Thanks to the knowledge and technologies applied in neuromarketing, it has been proven that the levels of attention and commitment to learning, as well as the emotional intensity felt, are greater in a face-to-face classroom compared to a deferred broadcast of a class. Therefore, all this reconsiders a new field of study where distance education can be as effective as face-to-face education.

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