Análisis del sexismo en la publicidad
This article present a research based in the analysis of stereotypes and sexist bias displayed in newspapers and television publicity. The aim is broach the models of woman present in this kind of advertise.In order to develop this study has been necessary to elaborate and validate instruments for t...
| Autores: | , , |
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| Formato: | artículo |
| Fecha de publicación: | 2004 |
| País: | España |
| Recursos: | Universidad de Murcia |
| Repositorio: | DIGITUM. Depósito Digital Institucional de la Universidad de Murcia |
| OAI Identifier: | oai:digitum.um.es:10201/45074 |
| Acesso em linha: | http://hdl.handle.net/10201/45074 |
| Access Level: | acceso abierto |
| Palavra-chave: | Sexism Publicity Newspapers Television Sexist stereotypes Sexist bias Sexismo Publicidad Prensa escrita Televisión Estereotipos sexistas Sesgos sexistas |
| Resumo: | This article present a research based in the analysis of stereotypes and sexist bias displayed in newspapers and television publicity. The aim is broach the models of woman present in this kind of advertise.In order to develop this study has been necessary to elaborate and validate instruments for the analysis of sexis stereotypes and prejudgements in publicity. The study begin with a theoretical base where a summary of different studies done in this fild with their most relevant conclussions is presented, as well as, is include an enumeration of the stereotypes and sexist bias that contribute to our study as analysing criterias. The presentation of methodology and phases of this research lead to a summary of the result gained though the analysis done. Finalyy this article conclude with the presentation of the different models of women displayed by actual publicity. |
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