Use of social networks for hotel reservations in young people: empirical analysis

This research tries to demonstrate that social networks (mainly used through smartphones) influence the decision to buy tourism products, specifically in the rate for young users (up to 29 years old). In the methodology, after analyzing the use of the media and social networks as a way of promotion...

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Detalhes bibliográficos
Autores: Fondevila i Gascón, Joan Francesc, Puiggrós, Elena, Muñoz González, Mónica, Mir Bernal, Pedro, Berbel, Gaspar, Gutiérrez, Óscar, Feliu, Lluís, Santana, Eva, Rom, Josep
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2016
País:España
Recursos:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:10256/20299
Acesso em linha:http://hdl.handle.net/10256/20299
Access Level:acceso abierto
Palavra-chave:Mitjans de comunicació social
Social media
Xarxes socials
Social networks
Telèfons intel·ligents
Smartphones
Turisme -- Màrqueting
Tourism -- Marketing
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spelling Use of social networks for hotel reservations in young people: empirical analysisFondevila i Gascón, Joan FrancescPuiggrós, ElenaMuñoz González, MónicaMir Bernal, PedroBerbel, GasparGutiérrez, ÓscarFeliu, LluísSantana, EvaRom, JosepMitjans de comunicació socialSocial mediaXarxes socialsSocial networksTelèfons intel·ligentsSmartphonesTurisme -- MàrquetingTourism -- MarketingThis research tries to demonstrate that social networks (mainly used through smartphones) influence the decision to buy tourism products, specifically in the rate for young users (up to 29 years old). In the methodology, after analyzing the use of the media and social networks as a way of promotion and recommendation of tourism products, it is performed quantitative method. It conducted a survey with users of tourist services. Data collection was performed for four months (May to August 2015) in order to determine the most widely used for hotel bookings devices, media and social networks used, the reasons for use, confidence in them and the strategy when searching for information. We observe the priority use of smartphone, laptop and tablet, as well as Facebook and Booking social network and social media, respectively, communication with contacts, friends and family as the main motivation, interaction with social networks especially during the trip and a high degree of confidenceiManagement&Tourism2016info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/10256/20299Articles publicats (EU Mediterrani)reponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)Inglésinfo:eu-repo/semantics/altIdentifier/issn/2444-0299info:eu-repo/semantics/altIdentifier/eissn/2386-8570Attribution-NonCommercial 4.0 Internationalhttp://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccessoai:recercat.cat:10256/202992026-05-29T05:05:01Z
dc.title.none.fl_str_mv Use of social networks for hotel reservations in young people: empirical analysis
title Use of social networks for hotel reservations in young people: empirical analysis
spellingShingle Use of social networks for hotel reservations in young people: empirical analysis
Fondevila i Gascón, Joan Francesc
Mitjans de comunicació social
Social media
Xarxes socials
Social networks
Telèfons intel·ligents
Smartphones
Turisme -- Màrqueting
Tourism -- Marketing
title_short Use of social networks for hotel reservations in young people: empirical analysis
title_full Use of social networks for hotel reservations in young people: empirical analysis
title_fullStr Use of social networks for hotel reservations in young people: empirical analysis
title_full_unstemmed Use of social networks for hotel reservations in young people: empirical analysis
title_sort Use of social networks for hotel reservations in young people: empirical analysis
dc.creator.none.fl_str_mv Fondevila i Gascón, Joan Francesc
Puiggrós, Elena
Muñoz González, Mónica
Mir Bernal, Pedro
Berbel, Gaspar
Gutiérrez, Óscar
Feliu, Lluís
Santana, Eva
Rom, Josep
author Fondevila i Gascón, Joan Francesc
author_facet Fondevila i Gascón, Joan Francesc
Puiggrós, Elena
Muñoz González, Mónica
Mir Bernal, Pedro
Berbel, Gaspar
Gutiérrez, Óscar
Feliu, Lluís
Santana, Eva
Rom, Josep
author_role author
author2 Puiggrós, Elena
Muñoz González, Mónica
Mir Bernal, Pedro
Berbel, Gaspar
Gutiérrez, Óscar
Feliu, Lluís
Santana, Eva
Rom, Josep
author2_role author
author
author
author
author
author
author
author
dc.subject.none.fl_str_mv Mitjans de comunicació social
Social media
Xarxes socials
Social networks
Telèfons intel·ligents
Smartphones
Turisme -- Màrqueting
Tourism -- Marketing
topic Mitjans de comunicació social
Social media
Xarxes socials
Social networks
Telèfons intel·ligents
Smartphones
Turisme -- Màrqueting
Tourism -- Marketing
description This research tries to demonstrate that social networks (mainly used through smartphones) influence the decision to buy tourism products, specifically in the rate for young users (up to 29 years old). In the methodology, after analyzing the use of the media and social networks as a way of promotion and recommendation of tourism products, it is performed quantitative method. It conducted a survey with users of tourist services. Data collection was performed for four months (May to August 2015) in order to determine the most widely used for hotel bookings devices, media and social networks used, the reasons for use, confidence in them and the strategy when searching for information. We observe the priority use of smartphone, laptop and tablet, as well as Facebook and Booking social network and social media, respectively, communication with contacts, friends and family as the main motivation, interaction with social networks especially during the trip and a high degree of confidence
publishDate 2016
dc.date.none.fl_str_mv 2016
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10256/20299
url http://hdl.handle.net/10256/20299
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv info:eu-repo/semantics/altIdentifier/issn/2444-0299
info:eu-repo/semantics/altIdentifier/eissn/2386-8570
dc.rights.none.fl_str_mv Attribution-NonCommercial 4.0 International
http://creativecommons.org/licenses/by-nc/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Attribution-NonCommercial 4.0 International
http://creativecommons.org/licenses/by-nc/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv iManagement&Tourism
publisher.none.fl_str_mv iManagement&Tourism
dc.source.none.fl_str_mv Articles publicats (EU Mediterrani)
reponame:Recercat. Dipósit de la Recerca de Catalunya
instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
instname_str Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
reponame_str Recercat. Dipósit de la Recerca de Catalunya
collection Recercat. Dipósit de la Recerca de Catalunya
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,811543

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