Social media marketing of international DMOs in Russian social network VKontakte. Case study: Catalan Tourism Board, comparative content analysis and recommendations for improvement
The objective of this thesis is twofold. Firstly, to carry out the comparative content analysis of publications of the selected DMOs in the Russian social network VK, for identification of best practices of effective destination promotion. Secondly, to suggest recommendations for improvement to our...
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| Tipo de recurso: | tesis de maestría |
| Estado: | Versión publicada |
| Fecha de publicación: | 2017 |
| País: | España |
| Institución: | Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
| Repositorio: | Recercat. Dipósit de la Recerca de Catalunya |
| OAI Identifier: | oai:recercat.cat:10256/14824 |
| Acceso en línea: | http://hdl.handle.net/10256/14824 |
| Access Level: | acceso abierto |
| Palabra clave: | Mitjans de comunicació social Social media Turisme -- Màrqueting Tourism -- Marketing Xarxes socials Social networks |
| Sumario: | The objective of this thesis is twofold. Firstly, to carry out the comparative content analysis of publications of the selected DMOs in the Russian social network VK, for identification of best practices of effective destination promotion. Secondly, to suggest recommendations for improvement to our regional DMO Catalan Tourism Board, based on the performed empirical analysis and academic research |
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